I am thoroughly impressed with Persona by Delve so far. We have our gsc and analytics set up and we are pretty on top of things in regards to that manner. We have analitify connected on our site so we get some personas in a sense that way but this blows things out of the water.
One of my sites is in the health and fitness industries and it's already pulling in industry insights into keywords that we weren't really targeting. We can see people coming in related to trauma, hormone, wound etc... Gives us the concern, the body part, service/procedure....and from a marketing perspective good gracious this is insane!!! Imagine the possibilities if you know what people are coming in from and then running sales or segmented specials according to that information that was pulled in.
The live persona section blew me away. The images, the information, the add to cart history, the AOV...buying this literally gets me excited with all the sales opportunities and segments we can now funnel into their own eco-system.
Max stack this one for sure!! People leaving anything less than a 5 star review don't know how to maximize their analytics. This is one you should not miss.