For many years while I was project manager at a marketing agency (before starting my own), we were heavy users of another very well known call tracking software. I will not mention names, but it sounds something like Call Trapping Matrix :| Because of this I understand not only how important tracking call sources and conversions is for any marketing campaign, but also how crazy expensive it can get when you account for monthly plan + numbers + usage. Just to put it into context, a regular CTM account with 4 numbers to track 4 sources (Organic, Paid, Social and Referral), will START at about $70 per month.

Phonewagon seems to have the features needed to track leads, goals and conversions, and it does it at an affordable price with this appsumo deal. Forget about paying monthly plan prices. Additional numbers and minutes are very affordable. If you were to get 4 additional numbers (as my example above) and 1000 extra minutes for those 4 numbers, you would pay (if my math is correct) about $15 per month. That's nothing. And if you are doing it for a client, you can easily charge them 3x that, plus your service fee.

As far as customer service goes, they are probably onboarding thousands of customers, so it is only logical that they will be slow to respond. Still, I started a chat session on Sunday morning to ask a couple of questions, and Tommy replied in less than 3 minutes. Not bad at all.

Even if you missed the original deal, this is still a crazy good offer. And while on the subject, here are my 2 cents about why Phonewagon had to do what it did...

I'm a marketer, so my opinion will be marketing focused. Yes, AppSumo is a community, but it’s also a marketplace and a marketing channel. So companies come here to run marketing campaigns. What do you do when you are running a Facebook or Google Ads campaign, and even though you planned and calculated everything, you realize the campaign is wasting money? Do you let it run just so you don't let down the people that already looked at your ads? No, you pause the damn thing! From my point of view, that is exactly what Phonewagon did, while honoring the purchases made when the campaign was live. Running a profitable business for the long run requires running profitable campaigns. It is really that simple. I know many won’t agree with me, but hey, we are all free to express ourselves here, so let’s move on :)

If you need call tracking, just do the math and you’ll see the deal is totally worth it.