Picmaker turned about to be a great product, especially when compared to some other similar products that I've used. I was surprised at how easy it is to use. I was able to create my initial 3 designs in just a few minutes without needing to use online help or tutorials. But, then...I used the tutorials and I found out the Picmaker has more capability than I initially thought. For example, the tool will outline an image for you so that you can remove the background and replace it with something else. The templates are great and I like the MAD button for making some quick AI-suggested pictures. MAD is still a bit limited with MADs built-in templates, but I suspect that they will offer more in the future. And finally, one last item that I like: The follow-up emails. After signing up, has sent me several emails with suggestions and instructions on how to use the features.