At first, I was confused as to the unique selling proposition brought to the table by Pixelixe. From my perspective, the API is the gem here. Presently, there is a learning curve. That is fine & something that can be overcome. The addition of automation & spreadsheet to the existing graphics capabilities, will allow for some unique graphic creation possibilities. As it stands today, Pixelixe is a capable app to make some graphics, but competing there alone is a crowded marketplace. The API on this will prove to be killer, once some wizards/tutorials are in place. I'm hoping.