I've tried a lot of heatmap type tools, each does things slightly differently but what they all had in common was that the tracking of mobile devices and the tracking of dynamic elements left a lot to be desired.

If you are new to these kinds of tools and are wondering about getting this deal or some other similar heatmap-scrollmap-user-video-recording-analysis type product, I advise you to get this one.

Plerdy functions and tracks in a way that makes sense and it does so properly. You get less junk data and less confusing clicks appearing in random locations or where some pop up or menu may have appeared to the user but you cant see it properly in the tracking tool. It fulfills the promise that I imagined when I first heard about heatmaps and the like. For this alone, it is a fantastic find for me.

That it is a very well priced AppSumo deal makes me not hesitate to get the deal now while it's hot. I don't conduct UX analysis every day so it's not worth it for me to be signed up to any expensive service month by month, a lifetime deal is perfect though.

I did have some concerns about it slowing down my site, but so far so good. I hope the developers have a focus on keeping the code lean and uncluttered, loading only what absolutely needs to load for each use-case modularly and optimizing the heck out of it.

The Plerdy team have some great resources and examples on conducting a UX audit on their website, I enjoyed reading there and got a good impression of the team. They have made a tool that they actually use and are not disconnected from the field of UX analysis. I like that.

I have not gotten stuck in to the SEO tool, that's not really my area of expertise so can't comment on that.

The pop ups looked OK, nothing to write home about. I find it a good feature in that you can load a pop up from there without adding one more 3rd party script to your website, But it' missing some types of pop ups that I need, like the ones you may find in more lead-generation specialized offerings. But I can't really complain about that, I am judging this deal as a UX audit tool which is what I bought it for and anything beyond that is icing on the cake.