- Your timelines will look professional
- Provides timelines for both Gantt Chart style and a few others
- Granular color/text/alignment options for tweaking
- UI feels light and responsive
- Timelines can be either viewed online (inc. your own domain option) or exported in various formats
- Online version with mouse hover effects better utilizes the space
- Supports CVS imports for larger number of entries

In summary Precenden saves you a lot of time from editing/perfecting your timelines so you could focus on your project instead of tweaking your reports when some small changes occur.

For improvements
1. Too much repetitive work is needed for configuring similar events. Using event style presets (on shape/color/icon/milestone etc) would greatly reduce the time for editing.
2. Folders and permissions could really help to make Preceden become more popular for business uses
3. Pricing based on number of "online" timelines may be more attractive.
4. CNAME only works for viewing. Editing must still use Preceden's own domain so this might not work well for agencies that wish to collaborate with contractors.