Of all of the 'WOM' and referral style platforms, this one is one of my faves. I used it for a client a while back and now I've got 1 code to get started on my own campaigns.

I'm not a fan of the superfast, template based referral platforms. I've used some awful ones in the past and trusted their templates against my better judgement, you might have noticed similar?

They claim; 'triple' 'quadruple' or '10 times your conversions!' I think their calculator might be broken.

I often think about it like this; the more they have to sell it to you, the worse it probably is.

What you'll notice about the Prefinery website is there's not a single overstated claim but use cases, testimonials and helpful ideas and I think that speaks volumes about a business/platform/business owner. It's something I trust in.

I like Prefinery. The customisations are good, the whole platform is nice and solid, we've got webhooks on the go but limited integrations (I'm sure we'll sort that out using the webhooks and TexAU/SyncSpider somehow.)

The increase in limits to 50k is good, perfect for me as everything I do is niche.

Pros:
🔥 50k limit with option of the add on is great, if you're going over that quantity for a single campaign then you are some kind of marketing magician, all hail!
🔥 Flexible editor for landing pages and emails, it may take a moment to set up but it's important to take care with this stuff anyway.
🔥 The wizard to build your campaign 🧙🏼‍♂️
🔥 Verified emails on each 'project' so it's always branded email addresses.
🔥 Spam blocking features. I don't know about you, but when I've run campaigns like this, they've ended up on spam sites, where about 20 people with 100 emails addresses each sign up and refer themselves to you via their initial entry.

Cons:
😭 There isn't a template - some might see this as a con. I don't.
😭 UI could do with a little work, I say that on most reviews and that's usually because there's always something in there that you can't find or get back to. I've found that a couple of times with Prefinery.
😭 Could do with more integrations. I'm okay with webhooks but it's always nice to have a direct integration.

That said, the Roadmap looks pretty good to me: https://www.prefinery.com/roadmap

For me, a UK based marketing agency, working in niches, Prefinery is a welcome addition to my toolkit for a bargain price with founder you can trust.

All the best in your AppSumo campaign Justin! 🌮