A: Hi there, Press Ranger works for anything that people write about. The important part is just using it in the right way. There aren't journalists who write about Havanese dogs. There are journalists who write about dogs in general, and you pitch them stories about your individual niches. You can sort and filter by journalists writing about pets, dogs, or even anyone who has written an article about Havanese dogs in the past year, and use that to inform media list building. Feel free to sign up for a free account at https://pressranger.com to check out the data before buying a code. Always happy to provide specific strategies and help via [email protected], too.