Once you decide that you got to get something out there, Press Ranger is an easy choice. The reviews might be mixed here but its VFM hands down. Constant updates and prompt & helpful support makes it a no brainer.

The biggest pro, hands down, is its massive database of journalists, publishers, and podcasters. Finding relevant contacts is generally a time and cost ineffective task, but Press Ranger streamlines this. It creates targeted lists, and the AI-generated press releases and pitch emails are a fantastic starting point., saving a ton of effort. The wholesale press release distribution to major outlets like Yahoo Finance is a massive bonus for visibility, especially for SEO.

However, while the database is extensive, sometimes direct contact information, particularly email addresses, can be sparse. There might still be a need to do some manual digging after exporting a list.

There's also room for improvement in bulk editing features, which would make managing larger contact lists more efficient.

Despite these issues, for the price, I believe one should get at-least 1 code and try it out.