I want to tell you NOT to buy it, because I don't want to make more competition for myself, but I've chatted back and forth with Steve, and just in the time I've had this they've probably 4x'ed the value, if not higher, and I'm set to have a sit-down face-to-face with him to help build out their system. I've been doing aggressive PR as my main business for years, and I initially grabbed this as a "side-add-on" for doing specific kinds of PR campaigns, but now they're building out a whole system. Seriously impressed with it as it currently exists, and where it's going - this my be the single best purchase I've ever made on AppSumo (and I've made a few in the decade I've been on here, as you can see).

Please don't buy this because I don't want the competition... but you'll kick yourself if you DON'T get it!