The deal is amazing but there's something that's bugging me.

The deal is amazing but there's something that's bugging me. I don't understant why such a successful company with enterprise clients like Engie and EoN decided to launch an Appsumo deal. I mean you don't need this, you are already successful so what's the reasoning behind a LTD deal?

sumolink
| Deals Bought: 48 | Member Since:
    Mihai_PROCESIO
    Mihai_PROCESIOFounder team
    | Member Since:

    Awesome question sumolink!
    We have now sales-driven growth and we want to transition toward product-driven growth.
    What better way to reach a large audience than AppSumo?
    We see AppSummo not as a way to make money (we actually do not make any profit: sales - cost - resources involved) but it is a great way for us to spread the word and get the ball rolling towards product-driven growth.

    I hope it makes sense to you!