ProVideoFactory

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LegacyLegacy
LegacyPLUS
Jan 8, 2020

Q: You guys went about this ALL wrong...

and the thing is your website shows a more successful path for how the deal should have been structured. This is what it should have been:
1 Code = Unlimited 1080 HD Regular Downloads (with daily or monthly limits)
2 Codes = Unlimited 1080/4k Regular Downloads (with daily or monthly limits increase)
3 Codes = Unlimited 1080/4k Regular Downloads (with daily or monthly limits increase) + 25% Discount on Premium Content
4 Codes up = same as above plus progressive discounts (5-10% each level) on premium content and increasing credits for premium content

Video is tough sell to begin with. Not everyone uses it regularly and out of those who do, many aren't using on the level to employ stock video footage. So, your audience is narrow to begin with. Plus, there is no real differentiation in the sales video above, the copy, or on your website between what Premium Content is vs Regular Content. And most buyers would have settled for a higher number of available content over quality (until they created their account - see the difference on the backend and purchase more codes to qualify for premium content).

As it stands, I suspect you will get very few participants on this current deal structure overall. Maybe a couple people that "understand it" will max stack out (which will still give you a low stacking average). Whereas, if it were structured as suggested your overall participation rate would be *much* higher (from "just in case buyers") and your average stacking level would also be higher. Also, your rating would go up and everybody would be happier even though most users probably won't login a month or so after their deals are redeemed.

Finally, CREDITS ONLY DEALS ARE *NOT* LIFETIME DEALS...And if you don't believe me, read the feedback requesting daily or monthly limits you have received so far. Deposit Photos (the godfather of credit only deals) gets away with this concept on AppSumo only because of the amount of credits they give (i.e. 100 for $50). You are not DepositPhoto (different category) and people can easily see using ALL your credits on ONE project. The only people I see taking advantage of this are experienced video editors CURRENTLY working on a project and need to grab content now.

Your deal needs to make space for the dreamers and just in case buyers. The suggestions above does just that whether buyers actually use it or not.

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Couldn't have said it better. A limited recurring download deal as apposed to unlimited download subscription would have this deal sold out by now :)

Fully agreed. I was consider to buy 6-7 codes when I thought they offer unlimited download with the daily limit, but for the offer number of videos in total - no way. It isn't a LifeTime Deal for me.

LegacyPLUS

I know right? This current deal is only lifetime if you are planning on living the 10 more minutes it takes to download your 10 files for 1 video. :)

The thing is (and I'm sure someone at AppSumo could have told them), they would have sold a ton more deals the other way and there would have been a bunch of purchasers who never even bothered to download 10 videos even after their purchase of an unlimited plan. Many would have bought in just because it was good deal for the future (that may or may not ever come to fruition).

Agree Agree Agree!! I physically made a screwface when I saw the limit. LOL!

Yes, this is a good approach.

There's still time to do this deal right. Restructure it and you'll see people come out of the woodwork to buy it.

Hope you do.

Best wishes, guys.

Couldn´t agree more. Hope they change the model.

Thanks for the response and suggestions on deal changes. We agree a deal like you suggested would perform extremely well, but this is the best offer we are able to do at the current time. Deposit Photos also ran a deal for their stock video on a credit basis with 5 videos per code. The main complaint was people wanted more video so that's how we tried to structure this deal. We would love to offer a lifetime of unlimited videos but it is not possible at this time for us. Truly sorry, but we feel this is the best deal you will find on Premium content like this, even though some Sumolings don't seem to care as much about premium and want quantity over quality. Hoping those that do have a need for top-quality content will find value in the deal.

I feel you are completely missing the point here.

Firstly this is in no way a lifetime deal, that's a fact.

Secondly, you are not going to sell many codes. So you generate no income. Why not change it and generate a lot of money but also exposure and awareness.

You are not selling a physical item, sure you record the videos, but the same applies to every deal on AppSumo - someone has created it. If you gave away something like this you haven't lost the item - you still own it and can sell as many as people will purchase. People are simply not going to pay this for your 'deal' unless it is exactly what they need just now.

Here's an example: I am not going to go to your website and buy into what you are selling. I create videos, but I just don't need what you are selling. The end. No sale to me.

However, if this was a lifetime deal where I got an amazing offer I would absolutely buy it, even though i don't need it and I probably will barely use it. Hands up all the Sumo-lings who have purchased great deals on here but never even logged in once they have used their codes.

So you would sell a product and make money. It's not as if you are discounting something that we were all going to buy anyway, the majority here are not your customers, but if the price was right and it was an actual lifetime deal then many of us would buy it 'just in case we need it one day'. Which we won't.

Again - if you give away something digital you haven't lost money if the person was never going to buy it in the first place. if you heavily discount something for someone who is simply not your customer then you have actually made a profit where you would have made nothing if you had kept it as it is with the so-called lifetime deal.

It's your service, you do as you like, but the lack of reviews indicates a lack of sales in my opinion and the amount of criticism is indicative that you have simply got this wrong.

I'd buy if you'd just add 4k for some of the stacked options. 1080p is quickly becoming outdated.

LegacyPLUS

Woe unto the business owners that won't listen to their customers...especially when they are telling you HOW to take their money. 😂

I noticed in all your replies you keep using the word PREMIUM like it makes a difference. I don’t think it matters much and your low sales will reflect that. If AppSumo were a forum for videographers we might appreciate your offer of "premium" content more. Instead, we are entrepreneurs, business owners and agency managers, which makes having MORE content available for different types of projects a priority over the low count your premium plan presents.

ProVideo, you should actually read the comments and Reviews (instead of just addressing them)...Most would’ve been happy with a download limit of 10 videos a day of your "basic" content. NOT 10 videos total...you just set yourself up for the same complaints as the previous Deposit Photos deal (who might still do ok because of their established brand recognition on AppSumo).

If you're concerned about a "run on the bank", how many days do you think that would go on? I'll answer for you: Not many for most users, if any at all.

Consider this: If this was truly a Lifetime deal, you could literally be sitting on $400k in sales instead of $4k and you'd have a much larger audience to sell your "premium" footage in the future.

I don't know the details of your deal with AppSumo but if it's anything like Groupon your goal should be to get as BIG of a push from AppSumo's list and then get them off AppSumo as QUICKLY as possible - unless you enjoy receiving 50% of the gross. Simply doubling the DP video deal isn't the best strategy for *this* market right now.

By creating a deal as previously described (a REAL lifetime deal with unlimited downloads with daily/monthly limits and a discount on premium content) you would get a VERY nice bump on your financial statement AND live to sell another day, which should be your goal! This would also allow ProVideo to continually offer an “AppSumo Deal” to people who buy the “premium” content later WITHOUT AppSumo in the middle. For instance if a buyer got multiple stacks to reach a discount of 50% their premium video would cost $20, which ProVideo would have NO AppSumo commission on. That’s a much better deal for you than splitting with AppSumo. This would be ongoing along with a MICH HIGHER infusion of upfront cash and you’d would still be able to find “Your” Buyer for the premium content you want to sell without limiting your fullest potential audience. Plus, there would be a LOT more goodwill from the AppSumo buyers who would be willing to promote your service.

We know (from your website) you have the ability to offer unlimited downloads on basic content and we know based on past experience you aren’t likely to come back to AppSumo later with a better deal. So, the time is now.

You won’t be the first or last to make adjustments after listening to buyers here and there will be no honor lost in higher sales.

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