Howdy Justin,\u000aI know your from DigitalMarketer and you\u0027re a good CRO Professional so you captured my attention. HOWEVER, let me address you a few questions I have and I would like to get a reply (one by one). Thank for your time in advanced. I know this will help other sumolings too:\u000a\u000a1) TruConversion seems to be released in 2014 (According to Facebook and Twitter Profiles). However, my concern is you were so INACTIVE in Social Media but you have more than 6K Likes on Facebook for example, but your WP Plugin has 100 Downloads.\u000a2) You spent little to no effort in Social Media so there are my concerns about credibility and the future of your platform.\u000a3) The Roadmap: You have Smart Funnels Goal Value IN PROGRESS since Q1 2019. That\u0027s 2 years! Not to mention, overall, the roadmap is very thin. Don\u0027t you have any deeper plans with the platform?\u000a4) Integrations: Do you have any plans to integrate with INTEGRATELY.com which is a very popular Zapier Alternative?\u000a5) MRR \u002D Do you have a strategy to get MRR? I know your platform is old but at the same time it looks like a \u0022kept in shade\u0022 project.\u000a\u000aDon\u0027t get me wrong, I\u0027m in. I would like to go with the PRO Plan and use it for my clients. I\u0027m here to buy even additional pageviews if I need to, but I want to know the FUTURE of this platform.

Question

Justin_TruConversion · Answer

Howdy back at you Alex! \u000a\u000aThanks for taking the time to share your concerns, I agree that this will be really helpful to the other Sumo\u002Dlings out there. I\u0027ll talk to each point one\u002Dby\u002Done:\u000a\u000a1. I get that this is concerning. The fact is, our social media presence has been horrendous. When looking at how we wanted to spend our time, we decided to focus on improving and maintaining the application over social activity. I knew this decision would have an impact, but I thought it was the best decision for our current user base. \u000a\u000aAs for the WP Plugin, the bulk of our customers install their code manually. We didn\u0027t see a lot of adoption for installation plugins.\u000a\u000a2. I think this is answered above. \u000a\u000a3. That Q1 2019 was a typo :(. This is an addition to the Smart Funnels application and couldn\u0027t be in development from 2019 since the feature didn\u0027t exist. I\u0027ve since updated this. \u000a\u000aIn regards to the sparse roadmap, I can assure that doesn\u0027t mean we\u0027re lacking vision. \u000a\u000aFull disclosure: we never had an external roadmap page up until we started prepping for the AppSumo launch. We have a lot of additional tools we\u0027ve created, but they\u0027ve been mostly my brain child. One of the main goals of this launch his to get us an infusion of users so we can hyper focus on the current tool set and pick which expansions to go with:\u000a\u000aSome of these un\u002Dreleased features include: \u000a\u002D Link Shortening and Tracking\u000a\u002D More refined \u0027Campaign\u0027 tracking using the link shortening mechanism\u000a\u002D Customer Journey Reporting (think a targeted Oribi) \u000a\u000aYou\u0027ll notice we\u0027re more interested in \u0027passive\u0027 quantitative user data versus feedback tools. This is due to my own bias and as we see more users such as yourself come on board that will help temper my vision. \u000a\u000a4. We had no plans to integrate prior to launching with AppSumo, but that\u0027s now been added to our backlog for future integrations. \u000a\u000a5. Glad you asked! You\u0027ll notice that we created an a la carte piece of software with Smart Funnels. That is part of our overall marketing strategy: create one\u002Doff, perpetual license applications as an entry point with a subscription offer on the back end. We tested this at the beginning of the year and it jumped MRR by 70%. \u000a\u000aWe also develop apps where we \u0027own media\u0027, the standard DigitalMarketer customer overlaps great with this kind of tool. That said, I think there is more we can do with standalone purchases to funnel them into the subscription business. \u000a\u000aIf you\u0027re worried about the future of this platform, don\u0027t. We\u0027re not going anywhere.

sales561 · Answer

No response!?

ShortPixel

Share ShortPixel

Related questions