A: Hey there,

The retargeting feature is useful for marketers and advertisers. It allows you to build an audience of users who've clicked your links in the past, and show them specific ads based on the content they viewed. With pxl.to you are able to grow powerful custom ad audiences on platforms like Facebook and LinkedIn with every link you share.

This topic is covered in more detail in our help centre at https://help.pxl.to/docs/retargeting

We also have a blog post discussing how to setup retargeting with Facebook at https://www.pxl.to/blog/facebook-retargeting-guide

Best,
William