You won't believe this is a new software, as introduced by founders. When sumolings here refer to Typeform as reference point, they miss the mark. Qwary is not a form builder. The core proposition and differentiator of this product is survey analytics, more in the lines of Qualtrics (agree with those who mentioned it), which let's recall it's an almost two-decade company, a partner with Deloitte etc.

So it's earlier times for a fair comparison against such benchmark, but you tell me that right from the onset sentimental/comparative/keydrivers analysis are already weaved and ready to go, and I'm sold. That might be a fancy pose without a hard-working team behind that actually commits to the key mission statement of caring for an improving customer experience. They engage, they listen, they respond and develop based on their user-base feedback and important requests.

The actual process of creating surveys is fun because of the rich customizations in place. ie if your question is built for a star-rating system and you want to go creative, you can switch icons to your heart content and go crazy with creativity. From having a line-up of unicorns if surveying VCs to ask space geeks about risk (1-5) of a meteorite impacting on Earth (yes, you can find a meteorite icon :).

What drove my attention first is the possibility to analyze text from open comments and interpret hidden trends. I've seen projects I've participated in (paid and volunteer) go south because first lack of structure and clear leadership, and second due to adequate mechanisms to gartner constructive and comprehensive feedback to improve processes. Anonymous surveys + meaningful analytics facilitate this. Apart from existing templates, team is open to create new ones and is still developing use cases for niches and industries. I think the platform could be a great tool for reputational management!

I've often read sumolings requesting (pdf) upgrade of reporting formats in LTDs so as to maintain rich visuals when sharing analytics with clients (MarketMuse and SocialAnimal come to mind). Visuals are impactful and speak by themselves. Not the same if downloading data points into an excel. So I agree with this and have also passed on this request to founders.

Looking forward to see how this promising product evolves into meteorite-grading level!

-Rosario G.