It does EXACTLY what it says on the tin!!! Tracks Domain Rankings.
My first thought with Ranktracker was, do I REALLY NEED yet another SEO tool in my toolbox. Well, it seems we all do ...with Ranktracker. First, you do not need to hire an SEO expert to identify opportunities to rank your business higher with this tool. Second, I applaud Felix and his team for releasing a finished product rather than offering a product with features "coming soon".
I have only been using this tool for a few hours; however, I am impressed with the clean UI, the general layout and the design simplicity. So many SEO tools out there require you to have prior knowledge of understanding SEO; many features are hidden, not well designed or released to just the MVP. Not in this instance. Ranktracker should win awards for the website structure and navigation. This has been designed that a beginner can understand and easily get on board. There is also enough bells and whistles to please the data geeks...Hurrah!
Registration was easy. Other developers please take note! The product itself is a breeze to use, and there is an initial onboarding process when you first log in. Their master dashboard gives an overview of the different SEO services. There is a very generous allowance of monitoring 20 of your competitors, which provides insights into their rankings. I would have liked more access to drill into the competitor strategy.
There is the ability to optimise each page on your domain, keyword suggestions, lost keywords, the addition of many features found in most SEO tools.
There is also an SEO checklist for those who like the "paint by numbers" approach. This is quite reminiscent of SE Ranking, another notable former Appsumo deal. The one key element missing is monitoring or suggesting backlinks.
This is white labeled, with unlimited users and unlimited domains. Track unlimited domains!
This tool helps you to build organic traffic therefore saving on paid traffic.
If you missed the former SEO heavyweights Serpstat, SE Ranking, Alli.AI, Hike SEO etc. DO NOT miss this one. Ranktracker product is a solid SEMrush contender for the future, and I, for one, am glad they have brought their product to Appsumo.