First don't let the name fool you, this is an all in one SEO tool and pretty nice at that. So let's break down the pros and cons:

+ Results are pretty accurate upon comparing to established players.
+ Very sleek and simple UI which I really love.
+ Results comes in faster than my other tools too!
+ Its a very capable all in one SEO tool despite the name being rank tracker.
+ From a very nice and cool capable team as well.

For the cons:

- Missing backlink analysis for an all in one SEO tool
- Personally, think they should have branded it differently to cover more features but on the other hand the ranktracker domain name is pretty much a premium.
- Limits for other functionality could have been better. Still a keeper for me.
- Can't find much fault for now.

This is a much better deal compared to earlier SEO tool that came along i.e. Biq, screpy, etc... Make sure not to miss this one if your into SEO or just getting started with SEO as it has a much friendlier UX.

Thanks Ranktracker team for the awesome deal!