Bought this deal 5 days ago and have been using it quite consistently since. My thoughts below.

The pros.
1) The rank tracking with rich snippet feature is just fantastic.
2) The website analyser works better than even Moz’s which is what I have used in the past. I did find a bug in there which was sorted by their team over the weekend.
3) Quite liked the Email Alerts and reporting as well.

The main Con.
Well, the 400 keywords are not enough. I added on 8 projects and was done with what this deal offered.

Overall, I am super okay with what I have paid for a lifetime. It gives me some really good stuff and if it goes well for the next week I am on for an upgrade on which they have offered me a great deal already.

Go for it!