No one here on Appsumo beats me in term of visiting frequency to this RankWatch deals page. (so yeah, my review worth your 2 minutes).

# I need to stand for RankWatch with my words first.

For weeks, many crybabies ask for stacking and complained about the limited number of daily keyword allowances. And pretend they didn't have any interest to this deal, accusing the company about upselling more than value, even threaten the creator to not purchase this deal, etc.

But in the end, the code almost run out, be the crybabies purchase it or not.

In my experience, not every deal reached "remaining codes countdown" state. Once a deal hit that, it means the demand is great and the codes will soon be gone. But most deal only reached this state AFTER the AppSumo's email marketting, Never BEFORE that. Make this one an exception, and many actually value it (they simply realized the value).

# Pros, What I like
1. Their rank tracking was among the most accurate (I personally tested it against SERPWatcher from mangools, SERanking, SERPStat and manually compared the keyword live using google). In my case (not your case or every other people case), RankWatch is the most accurate of all.

2. The PageScore shown for each ranked url, so you will have the ability to quick look and notice that you still have room for improvement for "OnPage SEO" department.

3. 11 search engines are available. and for google it reachs out to my local country (that SERPStat did not yet).

4. Automatically tells which of your URL is responsible for certain keywords ranking ( just below the keyword ).

5. Integrated with google analytics, you can quick view the data.

6. Their white label report, most premium SEO tools will charge you not small amount of money for this function (yes, I am talking Ahrefs for example)

7. Competitor add preview ( quick look into your competitor top ads, this really helps)
8. the customer support experience was very warm and helpfull (thank you)

# The Cons:

1. Definietly the UI, they promise to deliver new changes based on angular soon. let's hope they deliver it soon.

2. User Experience, to begin with, it was very laggy compared to SERanking, SERPStat, and Mangools SERPWatcher, furthermore, you can't short out the tables variable, Really? (in this kind of era and time?). and more many butons that I didn't realize if they are buttons ( thanks to the webinar, I realized them).

3. The Hidden opportunity is a good concept, but apparently, most people can't use it (including me) since most site is not reaching out the standard that your company set. Please make it more usefull somehow.

# Summary :

You must really work out on the UI and UE (your biggest downfall compared to others).
Althought the product is nice (for ranking department), I am giving away 5 tacos not because of that, but because of the future potential it carries.
Hope you will take the footsteps of great products that satisfy their investors (e.g SERPStat, Mailshake)