How does Rayo analyze the top 10 SERP results before content generation?

Question

Specifically, does it extract common entities, heading structures, and content depth patterns from top\u002Dranking pages?

rayo_support · Answer

Hey Sumo\u002Dling!\u000a\u000aThanks so much for reaching out! We really appreciate you taking the time to connect with us — it’s great to be in touch.\u000a\u000aRayo analyzes the top\u002Dranking SERP results for a keyword before generation to understand why those pages are ranking.\u000a\u000aWe evaluate common heading structures (H2/H3), topical coverage depth, and recurring entities across the top results to identify patterns that search engines are rewarding. This helps us generate outlines and content that match real search intent instead of relying on a fixed word count or generic templates.\u000a\u000aThe output is designed to be comparable in structure and depth to current top\u002Dranking pages, while still giving users full control to edit, expand, or refine sections post\u002Dgeneration using Magic Edit.\u000a\u000aIf you’d like a step\u002Dby\u002Dstep walkthrough or more details, feel free to check out our help guide here: https://www.rayo.work/help\u000a\u000aLet us know if you need anything else \u002D we’re always here to help!

Ridam_Rayo · Answer

Hey Sumo\u002Dling!\u000a\u000aGreat question \u002D happy to explain how this works!\u000a\u000aYes, Rayo analyzes top\u002Dranking pages using our Competitive Outline feature, so you’re never starting from guesswork.\u000a\u000aWhat Rayo Analyzes\u000a\u000aHeading structures: We extract the H1, H2, and H3 outline from individual top\u002Dranking pages, so you can clearly see how successful articles are structured.\u000a\u000aTraffic signals: You’ll also see real traffic numbers for each ranking article (for example, “28.5K current article traffic”), which helps you understand which structures are actually performing well — not just ranking by chance.\u000a\u000aWhat You See in Rayo\u000aWhen you reach the outline creation step, Rayo shows you:\u000a\u000aThe top blogs currently ranking for your target keyword\u000a\u000aEach blog’s outline and heading hierarchy\u000a\u000aTraffic data for those pages\u000a\u000aThe option to choose any competitive outline as your starting point\u000a\u000aThe Outcome\u000aYou begin with a proven, high\u002Dranking structure, then customize it with your own expertise, brand voice, and original insights. It’s the best of both worlds \u002D competitive intelligence combined with content that’s uniquely yours.\u000a\u000aThis way, you’re not guessing what might work. You’re learning from what’s already performing well and then making it better 🚀\u000a\u000aBonus: If you’d like, we’re also happy to put together a free, tailor\u002Dmade content strategy for your niche, so you can clearly see how to use Rayo to grow faster and smarter from day one.\u000a\u000aIf you’d like, feel free to reach out to me directly at ridam@rayo.work\u002D always happy to chat 😊

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