I don't know why the founder isn't engaged in this launch but what I can tell you is that the "app" is definitely not all there. There is no android app, and the mobile version of the site doesn't show the author's name on the books and is generally a bit clunky to get around. The library is pretty extensive and does have some classic business books but also has a ton of books from no-name authors. This app won't replace Blinkist but probably will have at least one of two books from your reading list. I don't think I'll keep this app, just doesn't seem worth the money without a dedicated app, but I'll try it out for a couple of days and see if, over time, it grows on me.