Transparency into the "wild west" of influencer marketing is greatly needed. Wobb is on the right track to help develop a viable alternative to Grin for small businesses. I'm excited about the outlook and some of the more impressive metrics for the advanced reporting.

Usability (and understanding of credits) is a bit confusing at first, but I anticipate they will continue to update and improve; along with their list of North American influencers.

I saw some reviews that argue "Not everyone on this list is an influencer" and I think that's a poor idea. Anyone with a follower has influence, and a well-built marketing plan can take advantage of anyone who will engage. Studies show the more authentic (and often micro-influencers are) the more results anyway. If this platform is starting the foundation to become a marketplace to engage opportunities I see a big future of opportunities.

I hope they continue to develop and add functionality.