The software is good and it has some great features. The software has great potential but has a few limitations. One of the major limitations is not being able schedule a follow to remind people to submit a review. The other major limitation is the company is not willing to implement changes or improve the software. The reporting feature is also not great especially if you are looking to white lable the service. It would be nice to see a road map and see the company make changes to improve. I have been with the company for 6 months and they have not made any changes to improve. If you are looking for something basic, this sotware works. Getting reviews via email and or Sms works fine. It also has a nice feature to show case reviews on your website.