SEO optimization is a tight and challenging space to be. Robinize has done something more straightforward to assist the process of on-page keyword optimizations and some of the best practices. Right now, it is not 100% comparable to tools like NeuronWriter or Frase (or even surferSEO). But, we also need to understand that this product is new to the market. Here is a video I have done where you can check the functionality in a short time.
📽 https://swiy.co/9aLZ

Now, here are some of the advantages:
1) UX and UI have a clean, minimalistic approach.
2) Content editor is guided
3) Neat details on "important" keywords for a given long tail keyword
4) Easy to import content from URL
5) Shorter learning curve - there was not too much information to follow
6) Fast SERP report generation
7) Free plan allows five reports per month
8) Meta tags editing in the content editor
9) You can share the content editor view to the public with shared links
10) Important keywords sidebar - quickly visible importance level, heading inclusion levels, and relative keywords. Though the Importance level (x/10) is an ancient style - this should be a progress bar.

Here are things to improve upon:
1) Bugs, occasional quirks - but this is usually normal for a new product
2) NLP data is not available
3) Less number of included items in SERP report - this can be expanded
4) Sometimes same content - gives different grade marks even though they used the same keyword - I am sure they will resolve it
5) People also ask, and SERP Outlines are less usable since the UI does not drill down inside the heading level content
6) As for point 5 above - it also does not include easy insertion or create an outline builder system
7) Plagiarism checker is not available
8) No option to download the content
9) The content grading marks should use a red-to-green progress bar which is much easier to understand
10) Readability values are not easy to understand - they should explain further or use a visual bar to identify the readability's easy or difficult.
11) No AI writer available - but that is ok - many are in the market.
12) Showing x/10 system - is older and daunting look. Using visual cues should make it very easy to identify.

So, yes - they have a lot of work cut out for them. Though the program is fully functional - it still has a lot of places to improve.

📌 This is a straightforward UX to get started with, whereas - other programs have a longer learning curve. I hope they will listen to the feedback, fix the bugs, add NLP, and improve the visual tweaks that can make it a daily workhorse.