Overview
Plans & features
From the founders
Questions
Reviews

Rollout

Build stunning, no-code client websites in minutes with this AI-powered solution

Sold out

There’s nothing quite like spending weeks on a project only to hear the client doesn’t like it. (“Feels like we’re playing the world’s most boring round of Squid Game.”)

The thing is, polishing web design can take weeks—and that’s assuming your clients don’t come back with extensive notes.

If only there was a comprehensive, AI-powered solution that could speed up your process and help you generate a fully customizable website in minutes.

Meet Rollout.

TL;DR

Generate polished client websites in minutes—all without any coding

Customize each website while maintaining SEO, responsiveness, and site speed

At-a-glance

Best for

Alternative to

Integrations

Godaddy

Features

CNAME

Allows Existing Accounts

Overview

Rollout is an AI website builder that helps you build professional websites using a human-friendly chat interface.

Create stunning client websites in seconds

Getting started with Rollout is a breeze—simply describe the website you want and this AI chat-based builder will bring it to life.

Upload an image file or paste a URL as inspiration for your website’s look and feel
Access pre-made prompts tailored for dashboards, ecommerce, web apps, and more

Generate a fully polished website for clients with a simple chat prompt.

Get full control over site customization

Want to make a simple design change? Rollout lets you tweak and modify your AI-generated design to suit your client’s needs.

Adjust layouts, colors, and fonts in a fully customizable web page
Revise any webpage element with AI to save even more time

Edit your AI-generated website design down to the last detail.

Optimize your websites to rank high

And thanks to Rollout’s under-the-hood optimization engine, you’ll be able to improve site performance without lifting a finger.

Make your websites fully responsive on both mobile and desktop
Optimize websites in line with SEO best practices to boost your clients’ search rankings

Leverage AI to optimize your website for mobile, SEO, and speed.

Collaborate with your team

Best of all, you can work together with different stakeholders right from Rollout’s platform for a super smooth review process.

Create multiple teams for different departments like marketing, design, and development
Enables multiple users to edit, comment, and refine the site simultaneously

Onboard relevant stakeholders into different teams for easier collaboration.

Don’t let your web design skills slow you down! Rollout lets you generate, customize, and optimize client websites—all without any coding.

Build stunning websites with AI.

Get lifetime access to Rollout today!

Plans & features

Showing tiers 1 - 3 of 3

License Tier 1

License Tier 2

	License Tier 1	License Tier 2	License Tier 3
Access	Lifetime access	Lifetime access	Lifetime access
Projects	3	10	25
AI-generated templates	100+	1,000+	1,000+
Bandwidth	Unlimited	Unlimited	Unlimited
SEO optimization	Basic	Advanced	Advanced
Team members	-	5	Unlimited
Link your custom domain
Download code base
Ecommerce functionality
Code editor
99% uptime SLA
Advanced analytics
SSL certificate
AI-powered website and landing page builder
AI content generation
AI app builder
AI-generated templates
SEO optimization

60 day money-back guarantee. Try it out for 2 months to make sure it's right for you!

Deal terms and conditions: Lifetime access to Rollout. All future Starter (Tier 1), Business (Tier 2), or Unlimited (Tier 3) Plan updates. If Plan name changes, deal will be mapped to the new Plan name with all accompanying updates. No codes, no stacking—just choose the plan that’s right for you. You must activate your license within 60 days of purchase. Ability to upgrade between 3 license tiers while the deal is available. Ability to downgrade between 3 license tiers within 60 days of purchase. Unlimited bandwidth is subject to fair use policy and uses dynamic allocation.

Rollout

Founder

Founder and CEO

Founded

October 2024

Headquarters

Bengaluru

Company size

1-10 employees

Product stage

Startup

Financial stage

Bootstrapped

In addition to our internal vetting process, we use Persona, to validate each company and founder's identity. Learn more

Helpful links

Updates from Rollout

A message from Rollout

Posted Jan 13, 2025

Hey Sumo-lings,

Let me tell you something—building websites, apps, dashboards, or any digital product? It’s been a disaster for too long. Complicated tools, sky-high costs, endless waiting for developers… it’s a total mess. But not anymore. We’re here to fix it. Believe me, Rollout is going to change everything.

We’re talking about the most powerful, most intuitive, most amazing AI-powered builder you’ve ever seen. It’s huge. It’s fantastic. And it’s going to make your life so much easier, you won’t even believe it.

Rollout is a game-changer. Period.

Imagine this: you describe your dream project—whether it’s a stunning website, a killer app, a data-packed dashboard, or a cutting-edge web app—and boom, it’s done. Just like that. No coding. No headaches. No nonsense. Just you, your vision, and the most beautiful digital product you’ve ever seen.

That’s Rollout. It’s not just a tool; it’s your ultimate creative partner. Whether you’re a solopreneur, a startup, or a big-time business, Rollout is here to make you win. Bigly.

Why Rollout? Because you deserve the best

✨ AI that gets you – describe your vision in plain english (or any language!), and watch as Rollout’s ai creates something so good, you’ll think it’s magic.

💡 Edits? Easy. – change your mind? No problem. A quick instruction, and it’s done. Faster than you can say “winning.”

🌍 Global powerhouse – Rollout speaks every language. Create for any audience, anywhere in the world.

📱 Flawless on every device – your project will look incredible on desktops, tablets, and phones. Perfect. Just perfect.

🚀 More than websites – apps? Dashboards? Web apps? Rollout does it all. It’s the most versatile builder out there.

This is personal for us

We didn’t build Rollout to be just another tool. We built it because we believe in you. Your ideas? Tremendous. Your time? Priceless. And you deserve a tool that lets you create without limits.

Rollout is that tool.

Let’s make your vision a reality

We’re not just offering a product; we’re starting a revolution. A revolution where creativity meets simplicity, where your ideas shine, and where building feels like a victory lap.

So, what will you create? A website that blows the competition away? An app that changes the game? A dashboard that makes your team unstoppable? Whatever it is, Rollout is here to make it happen. And let me tell you, it’s going to be huge.

Let’s roll out your vision together. 🚀

With tremendous excitement,

Suumit, Subhash & the Rollout team 💜

Founder and CEO

Company and product FAQs

Posted Jan 13, 2025

What are past projects, failures, or successes you’ve had in your career?

Our journey to creating Rollout.site has been shaped by a series of transformative projects, each with its own lessons, challenges, and successes.

Past Projects

Dukaan®,

We created Dukaan to simplify e-commerce for everyone. It’s a powerful platform that allows businesses to launch eye-catching online stores with ease. Our mission is to help entrepreneurs attract and convert more customers, and Dukaan has since become a trusted global commerce partner for thousands of businesses.

Bot9

With Bot9, we focused on automating customer support and sales. We developed a secure AI solution that trains on technical resources to answer customer questions, freeing up teams to focus on core tasks. Bot9 proved the potential of AI to enhance customer experiences while improving operational efficiency.

What 3rd party tools is your product critically dependent on?

LLMs

Where is your customer data stored?

Bangalore, India

What’s the origin of the idea for your product?

The idea for Rollout.site was born from a shared frustration: building websites often felt like a time-consuming and expensive process. We thought, "Why can’t this be easier, faster, and more accessible for everyone?" So, we combined the power of cutting-edge AI with years of experience in design and development to create a tool that makes website creation seamless, intuitive, and fun!

What problem is your product solving and how?

- Rollout is built for both technical and non-technical users, offering an intuitive interface and real-time editing with simple text instructions.

- While Lovable and Bolt.new are fast, they lack Rollout’s granular control and flexibility.

- Rollout supports third-party public APIs, enabling dynamic, data-driven projects.

Soon, we’ll add your database connectivity, making Rollout even more powerful.

While tools like v0 by Vercel, Bolt.new, and Lovable focus on specific niches, Rollout stands out with its versatility and ease of use. Unlike v0, which is developer-centric, or Bolt.new, which is limited to prototyping, Rollout supports websites, apps, dashboards, and more, making it a one-stop solution for diverse projects. Plus, Rollout’s AI understands your prompts with precision, generating high-quality designs and code in seconds—something competitors struggle to match.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

#1 Goal: Gain feedback, virality, and word-of-mouth to refine Rollout, grow our user base, and showcase real-world use cases. 🚀

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Customers: Build a loyal, engaged community of early adopters who provide feedback and inspire new ideas.

Use their success stories to showcase Rollout’s capabilities and attract a broader audience.

Cash: Invest in scaling infrastructure, enhancing AI capabilities, and expanding integrations (e.g., databases, more APIs).

Allocate resources to marketing and partnerships to accelerate growth.

Learnings: Use customer feedback to refine the product, prioritize features, and improve on user experience.

Identify new use cases and industries to target, ensuring Rollout meets diverse needs.

What’s Next on the Horizon?

If the campaign succeeds, we’ll:

Expand Features: Add database connectivity, advanced customization, and collaboration tools to empower users with more control and flexibility.

Scale Globally: Launch multilingual support and region-specific templates to make Rollout accessible to international markets.

Build a Marketplace: Create a vibrant ecosystem where users can share templates, plugins, and integrations, fostering creativity and collaboration.

Launch Integrations/Plugins: Rollout seamless integrations with Shopify, WordPress, and other popular CMS platforms, enabling users to extend Rollout’s capabilities to their existing workflows.

Accelerate Growth: Leverage AppSumo momentum to secure strategic partnerships, attract investors, and scale Rollout into the go-to platform for AI-powered digital creation.

Let’s roll out the future together! 🚀

Any details to clarify about the deal?

Terms: The deal is straightforward with no hidden complexities.

Target Audience: Rollout is a global product, available to users worldwide without geographic limitations.

Anything else you'd like to add?

Ease of Use: Rollout is designed to be intuitive, so even non-technical users can start building immediately.

Future Updates: Advanced editing, database connectivity, and deeper integrations—stay tuned for a smarter, more powerful Rollout! 🚀

Support: We offer automated customer support to ensure users get the most out of Rollout.

Founder and CEO

Questions

Reviews

Questions & Reviews

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Showing 5 of 185 questions

Q: Landing Page & Multi-Page website?p

Does Rollout create just landing pages websites or both landing page & multi-page websites?

jsheldonPLUSApr 15, 2025

Founder Team

Suumit_Rollout

Apr 15, 2025

A: Both

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Q: This looks great but.....

Hi as in the title initially this looks great and i generated what i thought was a great web page with so many features i didn't know i actually needed, now here's the but...

NONE of the features actually work, the upload image options, save option generate QR code options and just about every feature that is listed, none of them work??

.. is this because I'm running in a demo mode or does it not actually make the features it designs ?

I sure hope I'm doing something wrong because if these funtions would work then please take my money, if not then why design them for me in the web page?

103979188828353628135PLUSEdited Apr 17, 2025

Founder Team

Suumit_Rollout

May 5, 2025

A: Thanks for pointing that out! Just a heads-up — to add images, make sure you're working with a section that supports them (an image container must already exist). If it’s not working as expected, try using the AI Edit feature, which can help reshape sections properly. We're actively improving the platform, and any glitches will be addressed — feel free to contact us anytime at contact@rollout.site.

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Q: Any chance this returns to AS

Need to test the paid option further but looks like I've missed buying a code.

JOINSKOOLGAMES.COMApr 19, 2025

Founder Team

Suumit_Rollout

May 5, 2025

A: Thanks for your interest! While we can’t confirm a return date, there’s a chance we might come back to AppSumo in future — stay tuned. In the meantime, you can explore our current plans and features at https://rollout.site/.

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Q: Extended access not finishing

I recently purchased this product after seeing the announcement about extended access a few days ago, and I still see it available.

It's crucial for me that these deadlines are strictly adhered to, as I rely on them for planning the usage of certain LTDs once the deal is finalized.

This situation is quite disappointing.

megatesterPLUSApr 16, 2025

Founder Team

Suumit_Rollout

May 5, 2025

A: Thanks for bringing this up. The availability and timeline of extended access are managed directly by the AppSumo team — we recommend verifying the details with them for the most accurate and up-to-date information.

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Q: how about data storing using database

do you allow to store the customer data ? if yes which database ?

115110473389299613583PLUSApr 17, 2025

Founder Team

Suumit_Rollout

May 5, 2025

A: We're always working on enhancements, and features like database storage support and expanded integrations are areas we're actively exploring. Stay tuned for updates as we continue to improve the platform.

Additionally, Rollout has recently introduced a leads functionality, which can be utilized for basic data storage and management within the platform. We are continuously working on enhancements and exploring the addition of more robust database support in the future. Stay tuned for updates as we strive to expand and improve our features.

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Rollout has been praised by customers for its rapid generation of impressive websites, intuitive interface, and AI-driven design features. However, a few users have mentioned encountering minor challenges with editing and image management. With an overall rating of 3.4 and a 60-day money-back guarantee, Rollout is a worthwhile option for those seeking a no-code website solution.

AI-powered summary of customer reviews

Taco rating:

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Showing 5 of 38 reviews

Verified purchaser

Member since: Mar 2021Deals bought: 50

5 stars

5 stars

Posted: May 5, 2025

One of the best products I've purchased on AppSumo

Rollout is truly one of the best products I've purchased on AppSumo – it's exceeded my expectations.

Founder Team

Suumit_Rollout

May 7, 2025

Thank you so much for your kind words! Really glad you're enjoying Rollout — your support truly means a lot to us.

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Verified purchaser

Member since: Nov 2024Deals bought: 94

1 stars

1 stars

Edited Apr 22, 2025

A lot to be desired...

Disappointed and Misled by Rollout.site – Not What Was Promised

At first, I was genuinely excited about Rollout.site. It seemed like the perfect solution: a sleek, user-friendly platform for creating stylish, customizable e-commerce websites with ease. Unfortunately, that promise unraveled quickly.

What you actually get is a glorified landing page builder with extremely limited functionality. Despite the AI marketing hype, the features are bare-bones—and the so-called AI chatbot support is frustratingly inaccurate. It gave me wrong answers multiple times and offered no real help.

But the worst part? The complete lack of customer service. I had to publicly post on their AppSumo listing just to get a response. When I finally received an email, it didn’t answer my original questions, and any attempt to follow up was met with silence.

This kind of customer neglect is unacceptable—especially for a paid product. I understand it’s currently sold out, but if it resurfaces, proceed with caution. Don't be fooled by the buzz. Rollout.site charges like a premium tool, but delivers like a beta test.

Founder Team

Suumit_Rollout

May 5, 2025

We’re sorry to hear about your experience and truly appreciate the candid feedback. Rollout.site is still evolving, and while it may not have met all expectations today, we’re actively improving based on community input like yours. Our AI features and editor are being continuously refined, and we understand that accurate support and timely communication are critical—something we’re committed to doing better.

If you’re still open to it, feel free to reach us directly at contact@rollout.site so we can help address any outstanding issues or feedback more personally.

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Verified purchaser

Member since: May 2024Deals bought: 140

5 stars

5 stars

Posted: Apr 19, 2025

Best ai website builder

I have tried multiple, but the design here is just next level! High quality, and this is basically what you must in a website

Founder Team

Suumit_Rollout

May 5, 2025

Thank you so much! We’re glad you loved the design quality — we’re constantly refining the experience to make Rollout the best AI website builder out there. Stay tuned for more powerful features coming soon!

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Verified purchaser

Member since: Apr 2020Deals bought: 803

5 stars

5 stars

Posted: Apr 17, 2025

Surprising and high-performance

I think it is one of the most interesting tools that I have tried, after various tests with many ai-driven code generation tools. The precision with which it reports the prompt inputs is remarkable and I must say that it is a tool that requires writing complete and detailed prompts, precisely because it has the ability to respect the details of the given commands.
Initially it had some bugs but the Rollout guys worked hard and seriously and produced something very very high-performance. Their responses to questions in assistance are very fast and you can see that they are very active and work to keep the quality high.
In the past I had the pleasure of buying Dukaan (their other tool) right here on appsumo and I must say that it works great, so I can think that it is a great team that knows what it is doing also for their historical work. Furthermore, you can not only create simple sites but practically many other web interfaces and apps with many functions. I think this will soon become a star. Thanks appsumo for this.

Founder Team

Suumit_Rollout

Apr 18, 2025

Hi Mariani,

Thanks for your thoughtful and encouraging review. It means a lot to us, especially from someone with extensive experience testing tools on AppSumo. ;)

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115937195511080589230

Verified purchaser

Member since: Oct 2023Deals bought: 1

2 stars

2 stars

Posted: Apr 13, 2025

Potential

Quite buggy - one of my sites design pages just turned completely empty and now I cant edit it at all.

Seems theres no simple way to access any support to get help to fix it.

In general rollout is good for quickly spinning up a basic landing page with a prompt - this will get you 90% of the way to a simple website.

After that the small edits a quite tedious to do in the editor, especially images.

The AI is lacking context after the first prompt which makes the whole site, so it doesnt keep in mind the contex when editing specific parts in the site.

I got the 2nd tier and im still debating if it was worth it as it is right now or not but I think it depends on your usecase.

Founder Team

Suumit_Rollout

Apr 15, 2025

Hey there, I know it's quite frustrating to see small changes taking more time, especially related to images and I have a news for you:

We have made significant changes to the editing panel and added following ways to edit images:

Unsplash
Direct upload
URL upload

Thanks for the rest of the suggestions, will improve accordingly

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