đź‘‹ Hey everyone.
Back on AppSumo with a second LTD after much success with the first one last year (Botsheets).
Let me tell you a story....
My dad is 89. Last summer he asked me for help choosing a new printer. I went to Amazon and sent him a few links to printers that were reasonably priced from major brands and with high ratings and lots of reviews.
He thanked me for the links, then asked me "Which one?"
I didn't have time to research, so I copy and pasted into ChatGPT and asked it for an opinion. I started thinking about all the mom bloggers that want to create gift guides, and food influencers that want to share their favorite cooking tools but didn't have time to research and write up some guides.
I ran some Google searches for things like "Home office ideas" and "Valentines day gift ideas" and ALL of the top organic results were roundups. This wasn't just SEO-friendly content. This was the highest value SEO content!
Our thesis is that if you provide insights that help people make buying decisions, you're delivering content that a reader, a search engine, and a storefornt all see value in.
We integrated Amazon as a data source because we could tap into a huge inventory of products and an existing affiliate program already trying to incentivize sharing.
We then pitched AppSumo. I said, "What if we could generate buying guides from your marketplace data and Sumo-lings could earn affiliate commissions when their readers click through to purchase LTD's?
Of course, AppSumo loved the idea, and here we are now with an LTD to generate buying guides for LTD's (So meta, right?)
Now Amazon and AppSumo are just the first two data sources. This can scale to generate Roundups for restaurants, concerts/events, travel destinations, real estate, talent, and more!
Of course, we're only generating blog content today too, but we can scale to output email digests, even video Roundups.
So, if you buy into Roundups today, you'll get all of the above without paying us monthly!
You know what would be really awesome? Create a Roundup which includes the Roundups LTD, and share the Roundup with others. You'll see how you can inform, educate, engage, and turn content into commerce.
Positive feedback and spreading the word will keep the team motivated 💪🚀