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Digital download of SaaS Pricing Strategy

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Absorb 10 chapters that are positively filled with strategic and tactical insights on setting optimal pricing:CHAPTER 1: WHY YOU NEED A PRICING STRATEGYCHAPTER 2: WHY VALUE BASED PRICING IS THE BEST PRICING STRATEGYCHAPTER 3: THE IMPORTANCE OF QUANTIFIED BUYER PERSONASCHAPTER 4: USING QUANTIFIED BUYER PERSONAS AS PART OF YOUR PRICING PROCESSCHAPTER 5: HOW TO FIND THE RIGHT VALUE METRIC FOR YOUR BUSINESSCHAPTER 6: HOW YOUR COMPANY CAN BUILD A PRICING MACHINECHAPTER 7: DESIGNING YOUR PRICING PAGECHAPTER 8: WHY YOU SHOULDN'T A/B TEST YOUR PRICESCHAPTER 9: WHY LOCALIZING YOUR PRICING INCREASES YOUR GROWTHCHAPTER 10: WHY YOU SHOULD BE SMART ABOUT DISCOUNTING

Don't make the mistake of misunderstanding your pricing!

CHAPTER 1: WHY YOU NEED A PRICING STRATEGYEvery SaaS company is different, but almost every single one makes a mistake that puts the company in jeopardy. They don't understand their pricing.CHAPTER 2: WHY VALUE BASED PRICING IS THE BEST PRICING STRATEGYHow do you decide the price of your product?CHAPTER 3: THE IMPORTANCE OF QUANTIFIED BUYER PERSONASMost companies are sure they know their customers. But the truth is that the majority of businesses have no idea who their customers really are. Even worse, they are not putting real effort into finding out.CHAPTER 4: USING QUANTIFIED BUYER PERSONAS AS PART OF YOUR PRICING PROCESSIf you are already quantifying your buyer personas, or used the previous section as a jump-off point for learning more about your customers, then you are off to a great start with your SaaS business.

Patrick Campbell has the experience to guide you in the right direction -- and it all starts with reading this eBook.

CHAPTER 5: HOW TO FIND THE RIGHT VALUE METRIC FOR YOUR BUSINESSIn SaaS pricing, you've got to decide not only how much to charge, but what you're charging for. This is your value metric.CHAPTER 6: HOW YOUR COMPANY CAN BUILD A PRICING MACHINEEvery company already has access to a ton of data to build the best pricing for their company. However, implementing a great strategy is another challenge altogether.CHAPTER 7: DESIGNING YOUR PRICING PAGEIn the first chapter of SaaS DNA, we looked at The Anatomy of a SaaS Marketing Site to help you build the most important page on your SaaS site: the pricing page.

We'll cover in-depth how to design your pricing page for maximum efficiency.

CHAPTER 8: WHY YOU SHOULDN'T A/B TEST YOUR PRICESA/B testing your pricing page to figure out the optimum amount to charge for your product sounds great in theory.CHAPTER 9: WHY LOCALIZING YOUR PRICING INCREASES YOUR GROWTHChoosing the right price point is key to appealing to your target customers, but if you are just reaching out to your local audience, you are missing out on one of the greatest parts of SaaS--the fact that it is global.CHAPTER 10: WHY YOU SHOULD BE SMART ABOUT DISCOUNTINGTo get people into their product, many SaaS companies turn to discounts to increase acquisition. They think that they can raise prices later, once these customers see the value in the product. But by discounting, you have already hurt that value.Redeem SaaS Pricing Strategy to see all 10 chapters and 139 pages.Get access now!

Learn when is the right time to discount -- and when is the wrong time as well. ;)

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