Hi everyone,

Two big things shipping today at Sbl, and I'm excited to share both with you.

1. Sbl MCP is live.

You can now create, optimize and run your entire outreach campaign by just prompting it to Claude, ChatGPT, or any LLM you use.

No dashboards. No clicking through setup flows. Just talk to your LLM. 🔥

"Build me a campaign for SaaS founders in the US, friendly tone, book a demo."

Done.

For AppSumo users, MCP is free. Unlimited usage. No caps. No limits.

2. Content Engine. A new product. 🤝

Give it a content pillar. It does the rest.

Here's how it works:

You drop in a pillar like "AI in healthcare".

Our agent scrapes the web for the top trending angles, hooks and conversations happening around that topic right now. Pulls 20+ ideas back.

You pick the ones you like.

It drafts the full post in your exact writing style. Your tone. Your phrasing. Your structure.

Every time you generate, it learns. It uses reinforcement learning on your voice, your inputs, your edits. So the 10th post sounds more like you than the 1st.

Works for LinkedIn, X, and Instagram carousels. You can schedule directly from inside it.

Our LTD users get the following limits on Content Engine:

Tier 1: 1 pillar per month

Tier 2: 3 pillars per month

Tier 3: 6 pillars per month

(1 pillar = 1 topic. Example: "AI in healthcare" is one pillar.)

Beta access for both is OPEN.

Join our Slack and drop a message. We're sharing early access right now and would love to get you in.

Slack link: https://join.slack.com/t/sbl-so/shared_invite/zt-3tyg1qoow-x~8KAwP9DvA3lvSmsDA4lw

Thanks

From Sbl.so ❤️

hey everyone,

putting out a clear breakdown of how credits work on SBL (top-ups) + a couple of announcements. video first for the people who'd rather watch, full writeup below for everyone else.

▶️ how credits work - full walkthrough: https://youtu.be/FTDWYGBg_I8

1. what a credit actually is

• 1 credit = 1 new linkedin connection request sent. that's the only thing that costs a credit.
• everything after the connection is accepted - the AI opener, multi-turn follow-ups, objection handling, call booking onto your calendar — costs zero credits. the AI works each lead from handshake to booked call at no further charge.

2. credit expiry

• credits only expire if your account goes completely inactive. as long as you're logging in and running campaigns, your balance rolls forward - no expiry, no reset. the rule exists to keep the platform sustainable and reward active users.

3. top-ups, when you need them

• first 100 appsumo buyers: $20 per 10,000 credits (one-time thank-you rate)
• standard: $60 per 10,000 credits ($0.006 per connection request) (P.S - we have removed one-time limit, you can top-up credits "N" number of time at this pricing)
• monthly plan available for predictable cadence
• no forced subscription. buy when you need, at your own pace.

what's coming next

on the roadmap:

• additional workspaces for agencies
• curated leads (already there for all app-sumo users, checkout our founders' post for this)

checkout more in roadmap here - https://sblso.featurebase.app/dashboard/roadmap

two big update coming soon:

• self-improving content system → one pillar generates 15 linkedin posts per month. learns from what's going viral on youtube, X, and reddit, then wires it to your voice. 1 pillar per month free for every appsumo user.
• MCP server → connect SBL directly with claude and your AI stack natively.

the whole thing in one line

the platform is yours for life. credits are the fuel. we've given you enough fuel to drive for years, and when you need more it's affordable and on your terms.

questions? join the slack community and drop them there → https://join.slack.com/t/sbl-so/shared_invite/zt-3v3fqwpsl-P03FyfLc8wJOWd68VCKvLA

— ayush

Hey Sumo-lings,

First, a genuine thank you ❤️

The response from this community has been beyond what we expected, and we don't take that lightly.

We wanted to share something that a lot of you have been asking about.

Top-Ups for Sbl.so Lifetime Users.

Once your outreach credits run out, you don't need to worry. Regardless of which tier you're on, you can refill anytime at your own pace.

$60 for 10,000 outreach credits.

That works out to just $0.006 per prospect reached on LinkedIn. No subscription required. No recurring charges.

A little thank you for our early supporters: The first 100 customers will get 10,000 credits for just $20, one-time. Our small way of saying we appreciate you being here early. 😊

P.S; A few quick things to keep in mind - The topup credits will be valid for 90 days from the date of purchase. Actively using them will automatically extend the validity period. Credits expire after 90 days only if they are not actively used. This is just to make our plans sustainable forever, and to reward active users more for using it.

What's available right now:

Top-ups currently apply to LinkedIn outreach credits only.

Top-ups for ICP Leads, Curated Leads, Workspaces, WhatsApp Channel, and additional LinkedIn profiles are on the way. We'll announce each one as they go live. 😇

We hope this makes it easier to keep your campaigns running without any thought of interruption. As always, we're here if you have questions.

Thank you for being part of this journey with us. 🤝

Shubham

Co-Founder, CEO @ Sbl.so

Curated Leads is now live for all tiers!

Watch the announcement here - https://youtu.be/KzwtmqWk0OQ

Curated Leads is our proprietary lead sourcing system - pulls from multiple premium data sources, built for niche ICPs where quality matters over speed.

Lifetime credits by tier:

Tier 1 — 4,000 leads

Tier 2 — 10,000 leads

Tier 3 — 15,000 leads

Each search pulls 1,000 – 2,500 leads. Top-ups coming soon.

Workspaces are also expanding:

Tier 1 — 1 workspace

Tier 2 — 2 workspaces

Tier 3 — 4 workspaces

Full breakdown here 👉https://docs.google.com/document/d/1wzFEqsUjG2UX76ld0xeX5PpcaeuwDQo8sLjwekVJfIM/edit?usp=sharing

Hi, I’m Ayush, co-founder @ SBL, and I love to create YouTube videos around core AI + research (somehow reached 124k subscribers).

While Shubham has done a great job in explaining what SBL does, I want to put a different perspective on “how it’s being built?”

We started SBL (not out of a random idea), but really from the problem which we were facing at our previous ventures, and somehow we both met & started this venture purely out of an idea to help a particular business reach out to the RIGHT people in the most persuasive way. That’s it - that’s the aim.

While doing this, I don’t think we could have done this without the continuous mentoring of our Investor/Partner - he was one of the ex-Infosys executives and has been in this space for over 30+ years, and today Infosys is evaluated at around $57B USD.

We’re probably fundamentally a “very” mature business, we have a lot of enterprise clients, to name a few GrowthSchool ($50M+), Emoha ($70M), and many more. We want to give the “ability” to try out true outbound (signals, persuasive reachouts, scale), which we give to enterprises, to every single person who is willing to book demos consistently.

It took us 4 months to get ready for AppSumo (because we really want to support each of you who will be part of us). We are here for the long-term gameplay, and we will probably surpass our goal of becoming a $100M+ company, entirely focusing on a single vision: the RIGHT offer DESERVES to be in front of the RIGHT people with the RIGHT messaging.

Reach out to me via Slack - I would love to suggest different kinds of campaigns you can try to make the best out of the platform.

If you’ve read this till here, you’re a gem. Thank you for reading it.