Semrush is a search marketing software that helps marketers generate more search traffic through organic and paid methods.

Semrush helps marketing teams perform keyword research, revealing metrics like search volume, number or clicks and the pay per click bid rate for the keyword.

Need to see how your competitors’ are performing? Semrush will analyze them and provide a list of all the keywords the websites rank for and the keywords they are bidding on.

During competitor analysis, Semrush also shows you all the websites linking to your competitors. It even has a Backlink Gap feature where you can compare your website against your competitors to see the sites that link to your competitors, but not to you.

Semrush has a similar Keyword Gap feature to determine the keywords that your competitors are ranking for, and you aren’t. When you analyze a keyword, Semrush shows you the number of links you need to build to rank for it.

Ready for a website audit? Use Semrush’s site audit feature to analyze your website. It shows you both off and on-page SEO errors so that you can fix them and increase your traffic. Semrush can also monitor the keywords you’re ranking for and warn you when you slip.

To help create SEO-friendly content, Semrush offers tools such as the SEO Content Template and SEO Writing Assistant. They help you write content that can rank on search engines.

You can also use Semrush for social media marketing. It can help you analyze your competitors' social media strategies and incorporate the insights to develop your own. You can also schedule to Facebook, Instagram, LinkedIn, Twitter, and Pinterest.

Key features

Analyze keywords for organic and paid search
Figure out keywords your competitors rank for
Figure out the websites linking to your competitors
Audit your website’s SEO
Create SEO-friendly content
Analyze your competitors' social media
Schedule to Facebook, LinkedIn, Instagram, Twitter, and Pinterest