I purchased this deal many years ago and never used it until this year when I got into self publishing.

I was aware that Sendfox was a minimalist, stripped down to only the essentials sort of email tool and i was okay with that.

I couldn't create email templates so that I don't have to start from scratch without upgrading to the Empire plan, weird but okay, but the double optin feature was the last straw.

Suppose you use another tool for lead Gen, a tool that already does email confirmation (in the case for me it was bookfunnel) and you connect to Sendfox via API, despite the leads already consenting to joining your email list in exchange for the lead magnet, despite Book funnels own confirmation email sent, unless they click on the Sendfox confirmation email (the 3rd opt-in at this point) i will not be able to email them. Keeping in mind that at this stage the leads have already downloaded the lead magnet.

The only way to turn off double opt-in, ia you guessed it... Upgrading to the empire plan. At this point you might as well just give that money to another tool that will give you full design functionality, opt-in configuration and full customization features.

Why bother with a tool that puts basic features behind a pay wall rather than adding value add for customers that they can monetize in the empire plan.

I've begun migrating to Mailerlite, if I'm going to pay for a tool, I might as well get the full suite.