I understand the frustration with this deal, I'd love a million emails a month too, a billion would be even better. I'd have all my customers in one account if that was the case.

We're genuinely spoiled on AppSumo and have companies drop extremely generous offers all the time. I think the important thing here is they don't want to mug off their existing user base and offer something ridiculous that's unsustainable, imagine the churn? The email sends appear to be 10,000 now rather than 5,000, which is much better. The original offer was a bit weak but doubling has meant this is a good fit for a bunch of the companies I work with.

Having used SendInBlue for as long as I've been in sales and marketing (12 years or so?) I didn't expect them to appear on AppSumo. These guys are the real deal.

It took me all of 10 minutes to set my account up and authenticate my domain with DKIM, SPF and DMARC records and connect Happy Forms from my site with the API key. ​

The CRM that's included is a little basic but I don't recall it being there before so maybe it's new? I personally wouldn't use SendInBlue for that purpose but for SMTP for my forms and transactional stuff.

My use case is for very niche small businesses that I work with from eco clothing, small membership sites for very specific people to start-up plant nurseries, food manufacturers and ecommerce firms. All kinds of small, very focused businesses. The 10,000 limit will be perfect for each of these so I'll buy a licence for each company knowing that I can always top up when they outgrow the sending limits, if they ever do.

Pros:
🌮 perfect fit for small, niche businesses
🌮 great sender reputation
🌮 very reliable and mature service
🌮 You can add email credits and a unique IP at any time
🌮 10,000 emails, every month, forever.

Cons:
👎🏼 It could be more generous to get more SumoLings on board but what's a business to do?
👎🏼 CRM isn't that great, incredibly basic stuff but I probably wouldn't use it anyway
👎🏼 The UI has had me confused a few times (easily done these days) and I'm blaming the UI rather than my brain.

I'm wondering how people on AppSumo have such huge email lists but can't afford a normal subscription or to purchase pay-as-you-go credits? I'd always ask myself 'why are my emails not converting?' because if you've got 50,000 contacts and you're not making anything from them, you can't be doing it right. Are they from scrapes? Purchased lists? That's not what SendInBlue is for...

The platform itself is 5 Tacos with extra guac and cheese, maybe a side of some tangy wings too.

The deal is 5 tacos for niche businesses that manage their lists well with sharp targeting. 4 tacos if you have a bigger list as you can always add more and 1 taco if you're a spam artist or can't convert your emails to sales.

Once I've set up a bunch of customers, I might even add on the unique IPs. This is a company that you can trust.