Hey Sumo-lings,

👋 John here – co-founder of Sendr, alongside Dave.

We’ve spent years building, scaling, and problem-solving inside fast-moving startups and high-growth unicorns.

Along the way, we noticed a huge gap: sales teams were stuck struggling to engage prospects, buried in the complexity of building and managing GTM workflows – instead of spending time on real conversations that move deals forward.

So, we built Sendr – a smarter way to power modern growth.

Sendr makes it easy to drop personalized videos straight into your sales flows, enrich prospect lists in seconds with SendrAI, and intelligently personalize your outbound – all in one simple, connected workspace.

We’re pumped to have you with us and can’t wait to see what you unlock.

Why Sendr?

When you’re chasing growth, you need speed, precision, and standout moments that cut through the noise.

Sendr gives you the tools to move fast, personalize at scale, and win more conversations.

Whether you’re a scrappy founder, an ambitious sales rep, or a go-to-market engineer, Sendr is built to make your life easier and your outreach sharper.

A better way to grow 🚀

🛠 Seamless personalized video drops

Easily embed personalized videos into your outbound workflows and CRMs.

Engage your prospects with content that feels tailored – because it is.

⚡ Instant list enrichment with SendrAI

Upload, enrich, and qualify your prospect lists in seconds.

No more hunting for data across multiple platforms.

🤝 Built for teams, loved by humans

Share videos, manage templates, and collaborate with your team in real-time.

Whether you’re scaling a small team or a growing GTM engine, Sendr grows with you.

✨ Automate the boring stuff

Integrate Sendr into your existing tools or use our out-the-box workflows.

Save time, reduce manual steps, and let your team focus on what matters – building relationships.

Let’s make sales simpler, faster, and more human.

We’re just getting started and we’re thrilled you’re on this journey with us.

Got feedback or ideas? We’re all ears.

John 🚀

What are past projects, failures, or successes you’ve had in your career?

Between us, we’ve navigated every growth challenge – from nimble startups to Bay Area unicorns – and we built Sendr to make modern growth easier for sales teams, startup founders and GTM engineers.

What 3rd party tools is your product critically dependent on?

Sendr integrates into 3rd party technologies like OpenAI and ElevenLabs to bring the latest AI models into one powerful workspace. As better models emerge, we’ll keep integrating them – so you always have the best tools to personalize outreach, without the integration hassle.

Where is your customer data stored?

Our customer data is stored on an AWS server in London.

What’s the origin of the idea for your product?

Demand gen is the lifeblood of every growing business. We found ourselves spending hours recording hundreds of outreach videos for major clients and getting buried in complex GTM automations – with less and less time available for real sales conversations. It felt like something in sales and outreach had broken. So, we built Sendr – to help sales teams and business owners run smart, personalized outreach without the grind of endless video recording or battling APIs and webhooks. Sendr gives you more time to sell.

What problem is your product solving and how?

Sendr solves the problem of outdated, low-impact outreach by bringing together everything sales teams need to build and run standout campaigns in one simple platform. You can build prospect lists by scraping directly from LinkedIn, instantly enrich them with SendrAI, and launch personalized campaigns with dynamic landing pages, logos, videos, voice notes, and more—without complex tools or manual workflows. It’s like having the best of the data and personalized video tools combined, but faster and easier to use. Sendr cuts through the noise and helps sales teams start real conversations at scale. More response, less grind.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

We’re here to empower the AppSumo community and make a real impact together. Our goal is to help users win with Sendr—by making outreach faster, smarter, and more personal—while listening, learning, and growing alongside them. We want to build something that genuinely makes a difference for AppSumo users, now whilst delivering an incredible roadmap for the longterm.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

We’re committed to reinvesting Appsumo income back into the product and customer support to build a generational platform that truly serves our users. AppSumo customers will shape our roadmap, and their feedback will directly drive the next wave of improvements.

Any details to clarify about the deal?

Monthly credits are available for a range of features in the Sendr platform - your lifetime deal guarantees a bucket of credits you can use flexibly each month, whether for personalized videos, data enrichments, building contact tables or for the upcoming features on our roadmap!  Also remember credits don't rollover after each month.