I can't understand the negativity towards this, I get that SEO can be a challenge and has a patchy reputation due to an influx of charlatans but it's a very valid and valuable marketing technique, the key is to do it properly and also to not just do parts of it.
Sam's credibility is high, On recommendation fro m Neil Patel!! It doesn't get much better than that.
Try the course and implement, if it doesn't work for you after having give it a fair go, then get help in the s
Discord group and feedback here and get your Appsumo refund simple.
I have studied and performed SEO for over 6 years now and during that time consumed a vast amount of content and spent several thousands in doing so. I have ranked lawyers in major cities, Ecommerce sites, even gambling websites and more, it is work but less work than you think with the right guide.
SEO Tools are essential they save you time and make the task possible, otherwise you are blind, many big names in SEO like SEMrush but it's undeniably expensive for smaller businesses, or if you feel that the chance of making a return is small. Other great tools are available however like LocalAdworks 97 bucks a year, even free tools if you have the time, to succeed you do need to follow a valid plan and implement it properly, knowledge without action will not get results.
I'd happily pay Sam for an advanced SEO course and for access to his expertise because I know if the information is good and I implemen t it well I will make a return.
GLWS.