Verified purchaser
Does one thing, and does it well
We were really pleased with Serpwatch, so much that we moved all our rank tracking there and restacked when it went back to AS.
Unlike a lot of SEO tools there, it does just one thing, but it does it really well.
The biggest issue I have with the tool right now is the keyword check usage significantly increased with the move to v2, without us doing anything or changing anything to the project structure. Removing 1 taco for that
What we love:
- alert system, native integration to Slack
- great flexibility for tracking intervals
- ability to see screenshots of the SERPs
- cannibalization highlights was a really nice addition
Where it lacks a bit:
- the keyword check credit should be shown live in the configuration of a particular project, not for the account overall. So you can understand which project overconsumes credits, if any
- the move to the v2 was a bit messy, our Slack alerts are still a mix of v1 & v2, hopefully it will be sorted out
- not a big fan of their average ranking calculation. Ahref's share of search algorithm is definitely superior
- no historical rankings, it only tracks from when you start the tracking
- an integration with