Honestly, I was skeptical at first with SheerSEO. I had tried many SEO tools out there and It still not suit my needs. With SheerSEO, it's different. It does everything that I need it to do to rank my website and keep my content on the first page for search terms that are relevant to my business.

Pro:
- it automates most of the time-consuming tasks that you would have to do yourself, like keyword research, backlink analysis, onsite optimization and much more
- I like Toxic link feature, its very easy to disavow link and make my site better in ranking
- Support is awesome, at first i got delayed response but after send email to sales@sheerseo my email is reply very fast.

Cons:
- UI needs improvement, Seranking has clean and clear UI, maybe SheerSEO need to learn from them.
- Some feature is locked for higher plan, is it possible to open them with more appsumo code?

conclusion:
SheerSEO save me hours a week, but it also helps me stay up to date with Google's changes. I would highly recommend this software for anyone who want better ranking.