I've been using SheerSEO for a while now, and I'm impressed with its user-friendly interface and comprehensive features. Some features are still locked and require an upgrade (understandable), yet the core features are there for you to use effectively. As someone who's not an SEO expert, I find it easy to navigate and understand. The keyword tracking, backlink analysis, and local SEO management tools are particularly useful for my needs. I love the Majestic data integration. As one review stated and I agree with .. "This tool is feature-packed with site audits, backlinks, toxic backlinks, keyword research, rank tracking, competitor research, directory submissions, reports and way more. SheerSEO literally has it all and for a phenomenal price". While it may not be as deep as some other tools (SemRush, Ahrefs, etc), not everyone needs all of the information those tools provide. SheerSEO offers great value, especially with this lifetime deal option. The product has been around for some time and it shows in the constant development. The responsive customer support is a big plus, addressing my queries quickly. Overall, it's become a great part of my SEO toolkit.