A: Hi,

Thank you for your message.

We work closely together with our ad platforms partners & often use their latest product releases:

- For Google/ Microsoft Ads, we work with responsive search ads (which are now mandatory). These ads will require 15 headlines & 4 descriptions & Google/Microsoft will A/B test the copies themselves in order to find the best combinations for each audience.

- For Facebook/ Instagram, we work with dynamic ads. Similar to Google responsive search ads, these ads ask for multiple creatives (images/videos), headlines & descriptions & it is FB that A/B test the different combinations.

1. We are working on an optimisation feature, that will automatically replace low-performing ad assets (media's or text) with new ones on an ongoing basis. (see our public roadmap: roadmap.shown.io)

2. We don't A/B test audiences for the moment, as smaller specific audiences are not a best-practice anymore. However, we will continue to investigate in how we can improve this and are more than open for suggestions :)

3. Our campaigns are cross-channel, which allow us to see which channels work best & adjust the budget accordingly. (also a kind of A/B test:))

I hope this helps!
Greg