A: Essentially Sidekick does it exactly how Google does it :) Whatever device you're on, Sidekick will know this because your device will recognize what timezone you're in. Sidekick will translate that and show times for the people in their time zones.

Example: You build a scheduling page and have 9am - 5pm est time zone that work for you. Someone in Pacific timezone will see these times you have reflected in their timezone they can use / select from.