Right now, this product is not ready for the masses. There might be promise or upside if the tool is developed more. Right now ... kinda a dud. Here's why.

1. Support team hasn't been addressing obvious concerns in Sumoland. That's an issue. I've noticed they've been skipping over the tough questions and only addressing the softballs. The support team directly reflects the product.

2. Errors. Everywhere. For a SaaS product focused on copywriting and SEO, you should have strong copywriting. There's scores of grammatical errors everywhere. That's akin to a company like ShortPixel having 3MB images on its site. Bad look.

3. No established presence. As far as I can tell, this product doesn't have much history. Their social media goes a few months back. Web archives and cached pages bring up nothing on this company. That's concerning. There's no public roadmap and no clear communication. If you are a brand new company, you should be forthcoming about that, and probably offer better terms for this deal. This is not anywhere near a usable suite of products. Right now, this feels more like beta software. Sorry.

4. The tools itself, right now, seems like a collection of other tools that already exist, except lesser versions of them. A great example is text optimization. Other content optimizers that have been featured on AppSumo or Briefcase -- such as WebTextTool and Website Auditor -- have a way to export your optimized content. You know... export the HTML. This tool? No. (Maybe I'm missing that? But I've watched all the videos and explored the interface) What good is optimizing the content if you can't export the content. If you're using an editor with many modules, you might have to spend hours copying-pasting your optimized content. Huge omission.

5. Unpolished UI. There's useful information, sure, but it's hard to use it. For example, the topic difficulty is a nice concept. But it's difficult -- from a UI perspective -- to take advantage of it. I essentially have to take notes in a separate tab/window, because there's no place on-screen to leverage that data like there is in other programs.

Maybe I'll change my mind on this if there's progress in the next 60 days, but it's a ways off. I'd only recommend buying this if you're a technical SEO writer. And in that case, I'd say just stash it in your bag of tools and check back in a year or two to see if progress has been made.