I am a freelancer who hosts and designs small websites as part of my SEO business. I was looking for an unrestricted product that would provide me with heat mapping, user journey flow, and click data. Although I'm certain I'm not using it to its full potential yet, it has already been incredible on client calls and two upcoming website redesigns, where we found results that did not match our expectations, so this is a brilliant tool. Genuinely useful. Thank you.