Hey Sumo-lings 👋

I’m Rick, a developer turned SEO consultant from The Netherlands, and the founder of SiteGuru. About 8 years ago, I set out to make SEO easier and more accessible. What started as a simple audit tool has grown into a full-featured SEO platform that helps marketers drive more organic traffic, without needing to become SEO experts first.

We’ve been on AppSumo before, and thanks to the many requests from our early adopters, we’re back!

Since our first AppSumo launch, SiteGuru has improved a lot. We’ve added powerful features like:

• Focus Keywords to help you boost rankings step by step

• Custom reports 

• Competitor analysis

• Backlink monitoring

• Faster crawls

• Google Update report 

• And a growing set of AI tools that make SEO quicker and less manual.

We also just launched a brand-new UI to stay true to one of our core promises: being the easiest-to-use SEO tool on the market.

Behind the scenes, SiteGuru has grown from a solo project to a small team of three. Together, we’re shipping faster and thinking bigger—starting with new features like AI-powered keyword clustering and integrated keyword research.

Why are we returning to AppSumo now? Because it works. AppSumo has been a big part of our growth story, helping us reach marketers who need reliable, affordable SEO tools. And it still aligns with our mission: to make SEO success accessible to every marketer, not just enterprise teams with deep pockets.

If that sounds like you, we’d love to welcome you aboard.

Rick

Hey there Sumo-lings, Rick here—founder of SiteGuru and long-time SEO consultant👋

Over the years, I got tired of wasting hours digging through SEO crawls, spreadsheets, and complicated tools just to figure out what was holding a website back. I wanted something better, something that gave me clear, actionable insights without the noise. That’s why I built SiteGuru🚀.

Fast forward a few years: SiteGuru now helps thousands of users, from solo marketers and indie founders to SEO agencies, spot SEO issues, improve rankings, and track their progress over time. It's been battle-tested, refined through real-world feedback, and trusted by professionals who care about getting results.

🔎 SiteGuru gives you a prioritized to-do list based on a full-site crawl. No more guessing what to fix first. We check everything that matters for SEO: meta data, page speed, broken links, content structure, technical issues, and more. And we make it easy to understand, even if SEO isn't your full-time job.

You’ll also get:

📧 Weekly SEO audits delivered straight to your inbox

🍐 Low-hanging SEO fruit

🗎 Customizable reports

📈 Search performance updates without digging into 3 different tools

👥Unlimited users for easy collaboration with clients or teammates

A platform that evolves with you: we're constantly shipping new features 🚢

We’re excited to welcome you to the SiteGuru community and can’t wait to hear what you think. This deal is your chance to get powerful, easy-to-use SEO insights that actually move the needle, without the usual overwhelm.

Let’s grow your traffic, one smart fix at a time.

What are past projects, failures, or successes you’ve had in your career?

Before starting SiteGuru, I spent years working as both an SEO consultant and a developer. That mix gave me a front-row seat to both sides of the SEO world: the strategy and analysis, and the messy implementation.

I’ve worked with clients ranging from small businesses to large websites, and I kept running into the same problem: SEO tools were either overly technical, painfully slow, or tried to do everything, except actually help you decide what to do next. I’d spend hours digging through crawls, exporting spreadsheets, and manually piecing together reports for clients. It was frustrating and time-consuming.

With my development background and deep SEO experience, I built the first version of SiteGuru to help me work faster and smarter. It started as a tool just for me—but other consultants and marketers started using it, and it grew from there.

What 3rd party tools is your product critically dependent on?

SiteGuru gets a lot more useful when connecting it to Google Search Console, but without it, users can still use all the audit-related features. We can scan any website.

Where is your customer data stored?

Ireland

How many customers do you have today?

4500 active users per month

What’s the origin of the idea for your product?

The idea for SiteGuru came straight from my own frustration. I’ve worked as both an SEO consultant and a developer, and I was constantly wasting hours digging through complex tools and messy spreadsheets just to figure out what was wrong with a site. Most SEO tools were built for experts or engineers, not for busy marketers who need clear priorities.

So I built SiteGuru to simplify all of that. It started as a tool to help with my own client work, but quickly grew into something much bigger. I’m passionate about it because I know how painful and inefficient SEO used to be, and I love seeing SiteGuru save people time while actually helping them grow their traffic.

What problem is your product solving and how?

We're helping people without deep SEO knowledge improve their rankings in search engines. Most SEO tools are very complex. SiteGuru focuses on ease of use and has invested a lot in a great user experience.

This paid off: we've been awarded various G2 and Capterra awards for ease of use and user friendliness.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Continued growth both in terms of users and revenue, which will allow us to continue building more features for our users.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

We've been on Appsumo for years. We've received a huge amount of feedback and that's helped us further improve the tool. We've used the cash to hire a developer and a UX expert, and it's allowed me to work on SiteGuru full time.

Any details to clarify about the deal?

Every coupon gives the user 1 website with up to 500 pages. They can combine coupons. So a tier 4 coupon may be used on one site with 2000 pages, 2 sites with 1000 pages, or 4 sites with 500 pages. They can manage this themselves (splitting and merging coupons), with a minimum of 500 pages per slot.

Anything else you'd like to add?

Looking forward to this!