I was pleasently surprised about how easy SiteGuru is to use. I am not a SEO professional, I just know a thing or two I picked up while blogging for the last few years. The SiteGuru audit is easy to understand. They explain what you should improve and how, and rank their suggestions by impact. I like that you can scan the item directly after improving so it disappears from the to do list; and I like that I can manually say "that's ok", for example when I did something on purpose. The audit is downloadable as doc or csv, so I can jump around different websites with just one licence. (If you're focusing on growing different websites and you can afford to stack the deal, I'd suggest to get more licences; but it's possible with just one!)
The only thing I don't like is that you have to connect Google Analytics AND Google Search Console for the insights tab to be useful. As I don't use GA on my sites, I can't use that feature yet. The support said they "plan to add mxqore privacy-friendly alternatives in the near future", so I'm looking forward to that.
Get this tool if you want actionable, hands on advice to improve your existing site!