In initially bought just one code to play around a bit but instantly understood that this is a mighty tool! Just a simple Search Console and Analytics connection is required and there you go! You see everything from low hanging fruits to SEO issues and performers. Define brand keywords to differentiate from relevant keywords. Get a weekly report, link pages to keywords, there´s literally everything!

That is the focus, it is an analysis tool, not your SEO strategy developer. And that´s exactly what i needed at the end of my SEO funnel. By now I already bought 7 codes and am tracking around 10 pages on a weekly basis, which is a dream, as it is simple, easy and fast. Even if you don´t have a connection yet, you still a get a lot of information out of it which helps at an initial discovery phase.

2 great next steps in my opinion:
- A mobile app to have "tracking on the go". That would really be helpful.
- Intergation of Matomo, as I live in Europe and many customers prefer Matomo over Google for data protection reasons.

With these integrations it would become a very mighty and powerful tool in any SEO specialits toolbox!