I've been working at an agency for over 10 years, but I'm just now getting into SEO for my own personal side business. I've tried several tools that were all too complicated, or overwhelming to use, or you needed to be an already experienced SEO expert to fully utilize. In my very brief experience with SiteGuru, it has been really simple, easy and elegant without being overwhelming.

I really love the simple and clean dashboard with top recommendations for steps I need to take. As someone who is new to SEO, this is perfect for me as I dip my toe into the world of optimization and content marketing.

One downside is that this deal only allows you to use 1 site at a time. However, you are able to change out the site, which will generate a new report, but in doing so, you lose historic data. This may not be an issue for those of you doing preliminary audits for business development, but I can see how this could be a limiting factor for experienced SEOs managing multiple clients and websites. That being said, I'm sure experienced SEOs use more robust tools to manage their accounts. For me, this is perfect.

One last comment: I'm really surprised at how powerful this tool is. After poking around, I found that in some sections in the admin panel, individual pages will have their own reports. This can be helpful if you're trying to identity specific issues on a very specific page.