I was looking at building my own surveys with Typeform or FluentForm and a few new guru flavor-of-the-month offerings when Smart Quiz Builder popped up. Not only does Smart Quiz Builder have all I need in a well-conceived, designed, and documented plugin, it has features I didn't even know I needed. So much so the thought of starting from scratch would be foolish.

The features mentioned above by the developer and on the smartquizbuilder.com/features page are impressive. The standouts to me are:
> Branching Logic to very granular levels
> Assign Tags segmenting lists on integrated email platforms or CRM
> Outcome Redirects to any URL upon completion. (define 'completion' within Branching Logic, and it gets crazy cool)
> Customization with Quiz/Question Types and overall style
> Embed Code, even on a non-WordPress site

I never thought of Survey/Quiz analytics as a full-blown discovery tool, but with the robust feature set and flexibility of SQB, carefully done surveys may take us to market segments within our niche that we hadn't even considered.

Veena's personal involvement in marketing and support is refreshing to see. The "package" inspires me to look at all of her products. (yeah - SQB is that allround good.)