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Snapcut

Transform long-form video content into viral-worthy clips to share on social platforms

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After spending hours recording long-form videos, the last thing you want to do is spend even more time editing them into bite-sized clips. (“But what if viewers actually love hearing me repeat myself??”)

The thing is, shorter videos perform better on social platforms and help you get more eyes on your content.

That's why you need a tool that finds all the moments with viral potential and turns them into short clips you can share across social platforms.

Introducing Snapcut.

TL;DR

Reduce editing time with features like auto reframe, AI hook selection, and smart caption

Optimize your video clips for virality across channels with the help of AI

At-a-glance

Best for

Alternative to

Adobe Premiere

Features

AI

Allows Existing Accounts

Overview

Snapcut is an AI-powered tool that repurposes long-form videos into short, captivating clips in just minutes.

Go viral with compelling clips

Using Snapcut’s advanced AI algorithms, you can easily select your hooks after identifying the most viral-worthy moments in your long-form video content.

Organize video content into short clips with high viral potential
Analyze your video against the latest trends to find the most relevant, engaging moments

Analyze your content to spotlight moments that are most likely to go viral.

Optimize aspect ratios for every platform

You’ll also be able to automatically optimize clips for various aspect ratios (9:16, 16:9, 1:1), so they’re ready to post on every platform.

Upload your video or include a link to get started with analysis and editing
Create clips optimized for social platforms including TikTok, YouTube, and Instagram

Automatically optimize clips for various aspect ratios to use across platforms.

Generate smart captions

Ready to take things up a notch? Snapcut lets you automatically add animated captions to your videos with various styles to capture your brand’s personality.

Generate captions with over 97% accuracy so you don’t have to spend hours rewriting
Auto-translate captions to reach a worldwide audience

Add animated captions automatically with over 97% accuracy to improve video engagement.

Post-production, on your terms

Use all of Snapcut’s editing features without clipping the original video
Apply smart captions, auto-reframing, and auto-translation in post-production

Plus, you’ll be able to instantly create engaging clips at scale using videos that are up to 10 minutes long.

Automate post-production without clipping the original video length.

Snapcut makes it easy to repurpose all your long-form video content into short clips that are optimized to go viral on social media.

Create engaging clips in a snap.

Get lifetime access to Snapcut today!

Plans & features

Showing tiers 1 - 3 of 3

License Tier 1

License Tier 2

	License Tier 1	License Tier 2	License Tier 3
Access	Lifetime access	Lifetime access	Lifetime access
Processing minutes per month	200	500	1,650
AI auto selection of best cuts
Auto reframe
AI auto-captions in 20 languages
Edit caption
No watermark
Up to 4K rendered video resolution
Select caption styles
90-day storage life span
Multiple aspect ratios (9:16, 16:9, 1:1)
Download raw videos
Premium/custom brand templates

60 day money-back guarantee. Try it out for 2 months to make sure it's right for you!

Deal terms and conditions: Lifetime access to Snapcut. All future Pro Plan updates. If Plan name changes, deal will be mapped to the new Plan name with all accompanying updates. No codes, no stacking—just choose the plan that’s right for you. You must activate your license within 60 days of purchase. Ability to upgrade between 3 license tiers while the deal is available. Ability to downgrade between 3 license tiers within 60 days of purchase.

Snapcut

Founder

Founded

June 2021

Headquarters

Singapore

Company size

1-10 employees

Product stage

Startup

Financial stage

Pre-Seed

In addition to our internal vetting process, we use Persona, to validate each company and founder's identity. Learn more

Helpful links

Updates from Snapcut

From the founder

Posted Dec 4, 2024

Hi, I'm Khanh, the founder of Snapcut. As someone who leads a content production team, I've spent countless hours editing long videos into short, engaging clips. The process was exhausting and took valuable time away from creating new content and growing my audience.

That's why I created Snapcut. Our AI-powered tool transforms your long videos into ready-to-publish shorts with just one click, perfect for long-form video content creators, marketers, video editors, and media companies.

The AI identifies key moments and creates up to 15 high-quality shorts, saving you hours of tedious editing. Let’s see how.

🪝 First, AI Hook Selection. Snapcut's AI finds the most exciting parts of your video to keep viewers hooked, boosting retention by up to 80%. Forget the guesswork—Snapcut knows what grabs attention and makes it count. With the right moments highlighted, your videos instantly become more engaging.

🖼️ Next up, Auto Reframe. Whether you're posting to TikTok, YouTube, or Instagram, Snapcut automatically resizes your video to fit perfectly—whether it's 9:16, 16:9, or 1:1. No more manual adjustments! Your videos will look great on any platform—effortlessly.

💬 Need captions? With Smart Caption, Snapcut adds them for you in 34 languages, with 97% accuracy and! Pick from fun, animated styles, and with auto-translation, your videos can reach viewers all around the world.

🎞️ Finally, No Clipping keeps your original video intact, even when adding reframes and captions. You get full control to customize without losing any part of your content. Snapcut gives you pro-level editing without the hassle.

Imagine spending more time creating and less time editing. Our users have seen an 80% increase in viewer engagement and a 70% reduction in editing time, allowing them to focus on what they love—creating amazing content.

We're passionate about helping you create more, stress less, and connect better with your audience. Thank you for choosing Snapcut. Let's create something amazing together!

Company product and FAQs

Posted Dec 4, 2024

When was your company founded & where is it located?

September 2021, Singapore

What are past projects, failures, or successes you’ve had in your career?

Gick is a freelancer marketplace that matches freelancers/gig workers with employers who need to get their entry-level work done like SEO article writing, data entry, fieldworkers, F&B staff or event staff. However, it was a failure because we lacked our focus: we went too broad without winning a specific and big enough market. At the same time, one of our co-founders, the Business Director, was not fully committed to the startup and still kept her full-time job. We decided to let her go but couldn't find a replacement. We learned many lessons from that experience and learned it the hard way. Looking back, we feel grateful for it, and thanks to it, we realized that we can still go thicks and thins together after a failure.

Then we together built OnMic, an audio content platform, designed to counter superficial learning by focusing on 'edutainment’ content. It was not a failure but not yet a big success, and it led us to spin off an internal tool into Snapcut as it is today.

What is your team size?

Devs: 2

Support: 2

Marketing: 2

Are you funded or bootstrapped?

Funded, 24 months of runway

What 3rd party tools is your product critically dependent on?

OpenAI, Claude, Google Cloud Platform.

Where is your customer data stored?

Singapore

How many customers do you have today?

1,000+

What’s the origin of the idea for your product?

At OnMic, our edutaining audio content platform, we face two big challenges.

🔥 Challenge #1: How can we reach more audiences for our long-form audio content while most platforms, aka TikTok, Facebook, Instagram, and YouTube, are prioritizing short videos?

🔥 Challenge #2: How can we summarize a book and turn it into an audio book summary at high speed without compromising quality?

We struggled with Challenge #1, but we successfully tackled Challenge #2. How can we do that? Trung, one of the co-founders, considered the challenge a good problem to solve, and he started learning Python while digging into building AI applications as a non-tech person. After a month, to our surprise, especially Lam, our CTO & Founder, Trung shipped a web-based AI-powered "summarizer" that could summarize a 300-page book into a 20-minute book summary in no time. Challenge #2 became the past.

Of course, we were still scratching our heads with Challenge #1. We need to repurpose our long-form content into short videos to post on short-form social media to expand our reach, and this was our conventional process:

🪝 Hook selection: My social media team spent at least 1.5 hours listening to a single content and marking time codes of the best hooks

💬 Video editor briefing: A few editors, both in-house and freelancer, receive the brief from the social media team to start editing

✂️ Video repurposing in progress: A video editor spends an average of 3-4 hours working on one single content (including reframing, captioning, rendering, and so on) to eventually ship 4-5 shorts.

I believe when doing the math, you can easily realize the whole process is inefficient, time-consuming, and cost-ineffective. Therefore, once again, Trung saw the opportunity of repurposing our "summarizer" (challenge #2) into an AI-powered video repurposing platform. When he shared the idea with me and Lam, we were sold! More importantly, the pain point is so distressing that we decided to build a solution for everyone (beyond just an internal tool like the "summarizer").

As a result of our build-fast culture, in less than two months, we shipped the Open Beta of Snapcut, a new product under OnMic, which can save 70% of video editing time and money for creators. It all started with internal challenges first, and the desire to solve them led to where we are now.

What problem is your product solving and how?

Video repurposing is insanely time-consuming, costly, and tiring to keep up with the high demand for short, engaging content on platforms like TikTok, YouTube Shorts, and Instagram Reels.

3 hours is the average time to manually edit and repurpose a 1-hour long video into multiple short clips
$20-$150/hr is the hourly rate range a freelance video editor charges on Upwork.
77% of marketers say that creating video content takes more time and resources than any other marketing activity.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Virality

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Maximize the numbers of paying users and Iimprove the products based on the feedback received

Any details to clarify about the deal?

Our tool is tiered pricing based on features and usage. You can always upgrade to a higher tier or purchase additional credits at any time.

See what Sumo-lings are saying

Convert Long Video

Convert Long Video to Short Video AI (for FREE) with Snapcut AI

YouTube

YouTube •Sep 26, 2024

1 video

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