So I'm an automation fan, expert and use many automation tools including AgileCRM, Zapier, ActiveCampaign, and others.. So I purchased this hoping it would work similar to Mailshake.com (with advanced workflow options, visual interface).... and here's what I think about this system

My review is about the E-mail drip campaigns, which is what the AppSumo is really offering. I'm NOT reviewing the email finder/verifier tool...

1. The interface is nice and easy to use... but features are limited.
- Example: The step that allows you to "check" something (if this then that), called "trigger" on Snov.io only allows you to a) check if email is opened, or b)check if a link (any link, not a specific link) from an email is clicked...

That's good, but not specific enough to check a specific link... but ok.
That's the ONLY think the "Trigger" step can do.. which is NOT much, that is why I mean it's basic.

2. Editing your E-mail campaigns is a DISASTER.
I won't go into detail of how I did the testing... but let me just say this:
I by mistake personalized an email template with "Hi {firstname}}", which was missing one { on the left, and thus... 24+ emails were sent with the actual text "Hi {firstname}}" instead of "Hi Joe" (personalized). I saw this quickly... so I went and "PAUSE" the campaign
a) Nothing stopped, the emails were already on queue and kept being sent from my GMAIL

So then I decided to Edit the template, and fix it to be "Hi {{firstname}}", which is NOW correct. I then turned the campaign back on, HOPING that now the rest of the emails would be sent correctly...
b) But NO, that didn't happen. The system kept sending emails that were no personalized correctly saying "Hi {firstname}}"

I then decide to STOP the campaing (instead of pause), then edit the templates again, and Re-start it..... The system keeps "processing" for over 5-10 min, at which point you can't STOP it or PAUSE it...

c) I kept seeing more emails sent with the wrong "Hi {firstname}}", and I freaked out... so I decided to stop the campaign again. At this point 150+ emails with the WRONG personalization have been sent (and there's NO way to stop it)

Then I finally decide to completely ERASE (Delete) the campaign, hoping this would stop it... but NO. that did NOT do the trick either.

d) 2 hours go by after I deleted the campaign, and the system KEPT sending emails with the wrong personalization.

Last option was to Disconnect Snov.io from my G-mail account, that was the only solution to the problem

3. Their new "scheduling" system does NOT work as advertised.
So Snov.io lets you choose the schedule of when emails will be sent out, let's say 7am to 4pm Pacific time (California). This is what I chose...
- a) When I turned on the campaign it was my 5pm, so I was hoping the system would NOT send any emails until tomorrow at 7am... but that was also NOT the case... The system sent over 18 emails when I turned it on, which means that the system doesn't work.

Jaime Nacach