This application has some good ideas behind it, but it needs a LOT of work.

SocialNowa is confusing, overwhelming, and difficult to figure out. I spent 4 hours going through their video tutorials, and I'm still not sure of the benefit of many of the tools. It took me a while to even figure out what the biggest tool is, which is being able to broadcast to all your Facebook and Instagram chat subscribers at once.

In short, anyone who has ever communicated with you on these platforms has created a record of a conversation with you. You can import these records into SocialNowa and then use their platform to send everyone a message at the same time. That's cool, but it's buried underneath a ton of other stuff that has no explanation behind it. It's also complicated to even broadcast such a message, with warnings and a multitude of options that make me not want to do it.

The other big tool here is auto-responders. When people message you for the first time or leave a comment on a post, you can set up an auto-responder with a specific message or list of possible messages. This seems like it has potential, but Facebook pages already has this feature built in for a new message, so I'm not sure how this is better than that. Maybe if I set up multiple auto-responders on top of one another? But the tutorials and guides don't explain how to do this.

The grammar and logic on the site is poor and frustrating. You can see the same grammar in the description of this app on AppSumo. When a sales pitch has poor grammar, you're able to understand the basic intent, but when it comes to detailed instructions of what something is, how to use it, and how it can benefit you, grammar matters! I'm a published author and can understand multiple languages, but I'm still struggling to understand how to use the tools on this site, what they're for, and their benefits.

The UI is a bit difficult to use, with light grey text on a white background, too much information, and repeat links. Thankfully, the structure and menus are consistent from page to page.

Overall, I'm confused as to why this app has so many glowing 5-Star reviews. The only explanation I can conceive of is that the reviews are incentivized (which they are!), and the reviewers are receiving an upgrade to a higher tier in exchange.

Granted, I've only spent 4 hours with it, but my experience has not been a positive one. There is huge potential for this app, but it needs a lot more refinement in multiple areas.

1) Hire a native English speaker.
2) Build an on-boarding process that helps new users understand WHAT this software is and HOW it can help them. The tools are sitting there for you to figure out, without explanation. Their YouTube videos are essential if you're going to have even the most basic grasp of what the tools do. But even then, you can understand how to set them up, but not how they can benefit you or your customers.

I want this app to become more usable, and with better guidance.