Sparrow

Leverage Sparrow to automate your marketing reporting

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Sync your marketing data to Google Sheets™ and Google Slides™ and automate reporting with the Sparrow Google Workspace™ add-on.

TL;DR

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Sync your marketing data to Google Sheets™ and Google Slides™
Create multiple workspaces to easily manage different brands

At-a-glance

Overview

Sparrow
Insert metrics, automatically refresh data, save as a template, and more...

From syncing data to documents to simply checking in on your marketing campaigns, Sparrow allows you to keep a pulse on your different marketing activities.

Best yet, it allows you to do this without the hassle of logging in to your different accounts every day.

Sparrow
Automate your reporting by saving documents as templates via Sparrow.

Manage multiple clients?

With Sparrow, you can create multiple workspaces to easily manage different brands.

With our templates feature, you can automate your reporting process by turning your documents into templates, saving you hours of time every month.

Sparrow
You can also use Sparrow to create workspaces to manage multiple clients.

For those of you who prefer to see your data as charts and graphs -- it's okay, we do too -- you can log in to the Sparrow web application at anytime.

When you do, you will see a consolidated dashboard of all your marketing campaigns.

Voila!

Sparrow
Sparrow is proud to offer dedicated dashboards for all your marketing & sales data.

Get lifetime access to Sparrow today!

From the founders

November 10, 2022

Hey Sumo-lings 👋


As we get to the last few months of our AppSumo listing, I wanted to highlight what we accomplished over the last year, what we're working on for the next few months, and what we have planned for the next year.


This past year:

- Added multiple dashboard views.

- Added support for different currencies when viewing ad data.

- Enabled users to insert tables, screenshots, and content data into Google Slides reports.

- Enables users to insert tables and content data into Google Slides.

- Allow users to create embeddable charts, which can be inserted into third-party web tools (Notion, Canva, etc.) or self-hosted client portals.

- Integrated with Google Analytics 4.

- Added support for filtering dashboard views.

- Gave users the option to connect Google Analytics accounts at the property level instead of the account level.

- Added the ability to create presentation-ready reports from within the Sparrow web app.

- Added support for users to create their own Google Slides and Sheets templates and use them within the web app.

- Added metric tooltips that include query time range and a definition.

- Released 10+ pre-built report templates available to use within the Sparrow web app.

- Updated our onboarding and activation flow to make it easier for users to start using Sparrow.

- Added a new home dashboard view.


Next few months:

- A new "client" member role that allows users to invite non-team users to their workspace.

- Support for Facebook/Google ad conversion data.

- DataStudio Connector (We are CLOSE).

- Enable clients to connect sources to workspaces via a shared link.

- More pre-built templates.


Next Year:

- Customizable and sharable dashboard views (Q1)

- API Access (Q1)

- Support for CSV/Sheets data (Q1)

- Increase our third-party connectors catalog (Q2)

- Ability to pull data from any third-party API (Q2)

- Zapier (Q2)

- Explore new report generation exports: Notion, Canva, etc. (Q3)

- Sales enablement templates (Q3)


Public roadmap: https://roadmap.sparrowcharts.com/


Thanks for coming on this journey with us. We have lots planned beyond next year. Stick around and find out 😄

--Braden


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