Hello Sumo\u002Dlings!\u000a\u000aMy name is Braden, and I’m the founder of Sparrow. We’re super excited to share our product with the community! \u000a\u000aHOW WE STARTED 🐦\u000a\u000aBefore Sparrow, I was a software engineer and product manager in the Bay Area, building tools to help e\u002Dcommerce businesses engage with shoppers. While the job was fun, I began to spend more and more of my time outside of work building tools to analyze social media data. I quickly realized my passion was in marketing analytics.\u000a\u000aI started reaching out to local marketing agency owners: I wanted to understand what role data played when managing marketing campaigns for clients. \u000a\u000aAfter many conversations (and an unhealthy amount of coffee), I recognized a common theme: reporting. Everyone I spoke to hated making reports\u003B it’s that boring end\u002Dof\u002Dthe\u002Dmonth “chore” that no one wanted to do. Existing automation solutions were either too expensive or too confusing and doing it manually was a huge waste of time. \u000a\u000aYet, everyone needed to do it. Clients expect monthly updates on performance, and marketing teams need the data to optimize their ongoing marketing efforts. It couldn’t be avoided. \u000a\u000aI was convinced. I left my job, hired a small team, and spent the next 2 years building and iterating on our product: Sparrow. \u000a\u000aSO WHAT IS SPARROW? 😄\u000a\u000aSparrow is a data platform that enables organizations to efficiently monitor the performance of their digital marketing campaigns. You can access your data in consolidated dashboards, sync your metrics directly to Google Slides and Sheets, and create templates to automate client reporting. \u000a\u000aENGLISH, PLEASE? 🤔\u000a\u000aSorry! In simpler words: We built a website that lets you see all your marketing data in one place, and with our Google add\u002Don, you can see and insert your data in Google Slides and Google Sheets. \u000a\u000aAnd those Google documents you insert metrics into? You can save those as templates and automatically re\u002Duse them for different clients.\u000a\u000aTHANKS, WHAT INTEGRATIONS DO YOU SUPPORT? 📊\u000a\u000aWe can pull data from 11 different data sources:\u000aFacebook (pages)\u000aInstagram (business accounts)\u000aTwitter\u000aLinkedIn (pages)\u000aYouTube\u000aFacebook Ads\u000aGoogle Ads\u000aMailChimp\u000aActiveCampaign\u000aConstantContact\u000aGoogle Analytics\u000a\u000aGREAT, SO WHAT’S COMING NEXT? 🚀\u000a\u000aWe plan to continue adding new data sources every month, increase our catalog of available metrics, and push out new features from our public roadmap every quarter.\u000a\u000aIf you’re interested in helping shape our roadmap, you can submit ideas to our idea board or upvote data sources you want to see us integrate with directly inside the Sparrow app. \u000a\u000aRoadmap: https://roadmap.sparrowcharts.com \u000aIdea board: https://roadmap.sparrowcharts.com/#ideas\u000a\u000aOUR COMMITMENT 🤝\u000a\u000aIf you run into an issue, we’ll fix it. If you have an idea for how we can improve, we’ll listen. We’ve only made it this far by listening to our customers, and we’re not going to stop now!\u000a\u000aFeel free to reach out if you have any questions: support@sparrowcharts.com \u000a\u000aCheers!\u000a\u002D\u002DBraden

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Hello Sumo\u002Dlings!\u000a\u000aMy name is Braden, and I’m the founder of Sparrow. We’re super excited to share our product with the community! \u000a\u000aHOW WE STARTED 🐦\u000a\u000aBefore Sparrow, I was a software engineer and product manager in the Bay Area, building tools to help e\u002Dcommerce businesses engage with shoppers. While the job was fun, I began to spend more and more of my time outside of work building tools to analyze social media data. I quickly realized my passion was in marketing analytics.\u000a\u000aI started reaching out to local marketing agency owners: I wanted to understand what role data played when managing marketing campaigns for clients. \u000a\u000aAfter many conversations (and an unhealthy amount of coffee), I recognized a common theme: reporting. Everyone I spoke to hated making reports\u003B it’s that boring end\u002Dof\u002Dthe\u002Dmonth “chore” that no one wanted to do. Existing automation solutions were either too expensive or too confusing and doing it manually was a huge waste of time. \u000a\u000aYet, everyone needed to do it. Clients expect monthly updates on performance, and marketing teams need the data to optimize their ongoing marketing efforts. It couldn’t be avoided.  \u000a\u000aI was convinced. I left my job, hired a small team, and spent the next 2 years building and iterating on our product: Sparrow. \u000a\u000aSO WHAT IS SPARROW? 😄\u000a\u000aSparrow is a data platform that enables organizations to efficiently monitor the performance of their digital marketing campaigns. You can access your data in consolidated dashboards, sync your metrics directly to Google Slides and Sheets, and create templates to automate client reporting. \u000a\u000aENGLISH, PLEASE? 🤔\u000a\u000aSorry! In simpler words: We built a website that lets you see all your marketing data in one place, and with our Google add\u002Don, you can see and insert your data in Google Slides and Google Sheets.  \u000a\u000aAnd those Google documents you insert metrics into? You can save those as templates and automatically re\u002Duse them for different clients.\u000a\u000aTHANKS, WHAT INTEGRATIONS DO YOU SUPPORT? 📊\u000a\u000aWe can pull data from 11 different data sources:\u000aFacebook (pages)\u000aInstagram (business accounts)\u000aTwitter\u000aLinkedIn (pages)\u000aYouTube\u000aFacebook Ads\u000aGoogle Ads\u000aMailChimp\u000aActiveCampaign\u000aConstantContact\u000aGoogle Analytics\u000a\u000aGREAT, SO WHAT’S COMING NEXT? 🚀\u000a\u000aWe plan to continue adding new data sources every month, increase our catalog of available metrics, and push out new features from our public roadmap every quarter.\u000a\u000aIf you’re interested in helping shape our roadmap, you can submit ideas to our idea board or upvote data sources you want to see us integrate with directly inside the Sparrow app. \u000a\u000aRoadmap: https://roadmap.sparrowcharts.com \u000aIdea board: https://roadmap.sparrowcharts.com/#ideas\u000a\u000aOUR COMMITMENT 🤝\u000a\u000aIf you run into an issue, we’ll fix it. If you have an idea for how we can improve, we’ll listen. We’ve only made it this far by listening to our customers, and we’re not going to stop now!\u000a\u000aFeel free to reach out if you have any questions: support@sparrowcharts.com \u000a\u000aCheers!\u000a\u002D\u002DBraden

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